One of the movies which immediately caught my eye when looking at the line-up for the 2011 Sundance Film Festival is Morgan Spurlock‘s new documentary The Greatest Movie Ever Sold. Spurlock shot to fame at the 2004 festival with his feature doc Super Size Me, and has since produced two seasons of the underrated reality cable series 30 Days. His feature follow-up Where in the World Is Osama Bin Laden? was met with mixed response. The Greatest Movie Ever Sold is his third theatrical feature film (not counting the segment he directed for the Freakanomics movie).

The initial announcement described the movie as “A documentary about branding, advertising and product placement is financed and made possible by branding, advertising and product placement.” Sounds like an interesting, if not gimmicky, concept. Hit the jump to see the first image from the film.

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Wednesday, the 2011 Sundance Film Festival announced the 58 films in four categories that would be eligible for awards. Today, they’ve announced the next slice of their line up  – 57 out of competition films in the Premieres, Next, Spotlight, New Frontiers and Midnight categories. This is generally where you get many of the bigger name projects and this year is no exception. We already knew that Kevin Smith’s Red State would be on the list, but there’s also Tom McCarthy’s new film Win Win, Morgan Spurlock’s documentary The Greatest Movie Ever Sold, the highly buzzed-about Submarine, Fantastic Fest darling I Saw the Devil as well as Hobo With a Shotgun and a whole bunch more including films with Al Pacino, Tobey Maguire, Jeremy Piven, Kevin Spacey, Demi Moore, Paul Rudd and others.

As we said yesterday, the announcement of the movies playing the 2011 Sundance Film Festival is like looking into our film futures. While many of the films are unknown now, playing at Sundance sets off a snowball effect that continues throughout the year and eventually, these movies become an integral part of popular culture.

Check out out write up of the competition movies by clicking here, but hit the jump to see the full list of out of competition films as well as our early highlights. Read More »

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