Paramount must really think they have something special on their hands with Rango, Gore Verbinski‘s first animated film featuring the voices of Johnny Depp, Isla Fisher, Abigail Breslin, Bill Nighy, Stephen Root, Ray Winstone, Beth Grant, Ned Beatty, Harry Dean Stanton and Alfred Molina. The film, about a chameleon who fancies himself a hero in a wild-west town that is not hero friendly, is about to get hundreds of millions of impressions when it runs a commercial during the Super Bowl on Sunday. But you don’t have to wait that long. Check it out after the jump. Read More »
For anyone not excited for Packers vs. Steelers, there are always Super Bowl commercials to look forward to. This year a ton of awesome movies will be represented and it seems like the movies are even seeping into the regular commercials. After the jump, check out a mini-Darth Vader using the Force on a Volkswagen. Read More »
Posted on Thursday, January 20th, 2011 by Germain Lussier
We won’t know until this Sunday which two teams will be playing in Super Bowl XLV on February 6 (Let’s go Jets!) but we do know several of the movies that will be competing during the commercial breaks. The Hollywood Reporter is reporting that Paramount has five commercial spots for some of its upcoming films: Super 8, Transformers: Dark of the Moon, Captain America: The First Avenger, Thor and Rango, Disney will be promoting Pirates of the Caribbean: On Stranger Tides, DreamWorks has bought time for Cowboys & Aliens and Relativity will air a spot for Limitless starring Robert De Niro and Bradley Cooper.
Ads this year cost $3 million for a 30 second spot, slightly up compared to last year, so other studios have chosen to save money and buy time during pregame or Glee, which will air immediately following the game. Read which films will appear in those slots and also why we believe this isn’t the end of the Super Bowl shuffle. Read More »
You’ve checked out the movie advertisements from this year’s Super Bowl. But what about the non-film-related commercials? Did this year’s television advertisements justify the time for non-football fans? Read on for a full list of my random thoughts on the subject, organized into award form.
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