Two Locke Trailers

Other than saying “hey, Tom Hardy is in this!” how exactly does one promote a film in which a guy drives a car for an hour and a half? A new set of two Locke trailers attempt to tackle the problem by running in opposite directions.

“One guy in a car” is the basic setup of Locke, the film from Steven Knight in which Hardy plays a troubled guy who fields phone calls while on a drive to attend an event that could change his life. The film may have a performance from Hardy that has been praised up and down the festival circuit since the film debuted last year (as the first spot’s quote barrage shows) but it is pretty short on the whizz-bang moments that trailer editors thrive on. So the approach here is a bit novel, and the short spots are heavy on tension and atmosphere — and Hardy’s performance. Read More »

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