Star Wars Journeys

Disney has a conundrum with Star Wars Episode VII. Yes, they’re making a highly-anticipated sequel to one of the greatest franchises of all time. But it’s also a sequel to six other films. Audiences will likely need an intimate knowledge of those films. And Disney doesn’t own the rights to those movies. So how do you promote six movies you don’t own, but are necessary to your blockbuster? New media.

A few weeks back, Disney announced they’d be releasing children’s book versions of the original films. Today, they revealed a plan to release specially-designed mobile apps called Star Wars Journeys that turn each of the six films into interactive experiences and games. The first episode is out today and you can read more info and see screenshots below. Read More »

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