It’s been several months since we saw the trailer for Snabba Cash II, but now comes the trailer for the first Snabba Cash. No, we’re not getting our numbers mixed up. While the first film was a huge smash in Sweden back in 2010, it’s only now getting around to a proper U.S. release, under the title Easy Money.

The Weinstein Co. have been waiting for the right moment to release it since they picked up the picture two years ago, and now that they’re finally ready to go, they’re giving it their best push. The new trailer comes with a “Martin Scorsese Presents” stamp of approval, name-checks Dragon Tattoo author Stieg Larsson, downplays the subtitles, and helpfully points out director Daniel Espinosa and star Joel Kinnaman‘s involvement in familiar American titles Safe House and The Killing, respectively. Watch it after the jump.

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A couple years ago, director Daniel Espinosa made a splash with the film Snabba Cash (Easy Money) when it became a massive box office success in Sweden. Espinosa came Stateside, where he made Safe House, and Snabba Cash star Joel Kinnaman joined him. Kinnaman had a part in Safe House, and has been seen in The Killing, and as we told you earlier today, may be the new RoboCop.

But Kinnaman also starred in a sequel to Snabba Cash, directed by Babak Najafi while Espinosa worked as exec producer. Like the first film, this one is based on a novel by lawyer Jens Lapidus. The original found JW (Kinnaman), a newbie drug dealer, put on the trail of another dealer who recently escaped jail. He comes into conflict with Yugoslavian mob muscle Mrado, who is also on the escapee’s trail. In the sequel the three men find themselves colliding once again.

Snabba Cash 2 should hit screens in Sweden and Europe later this year. Check out a trailer for that below. The Weinstein Company, meanwhile, owns the US rights to the original movie, and has finally set a date to put it on US screens. Read More »

zac-efron-snabba-cash

Not long ago, a bidding war erupted in Hollywood over the rights to remake a Swedish crime thriller called Snabba Cash (Easy Money). Now there is a winner: Warner Bros. The studio will remake the film with Zac Efron producing and starring. Read More »

Trailers are an under-appreciated art form insofar that many times they’re seen as vehicles for showing footage, explaining films away, or showing their hand about what moviegoers can expect. Foreign, domestic, independent, big budget: I celebrate all levels of trailers and hopefully this column will satisfactorily give you a baseline of what beta wave I’m operating on, because what better way to hone your skills as a thoughtful moviegoer than by deconstructing these little pieces of advertising? Some of the best authors will tell you that writing a short story is a lot harder than writing a long one, that you have to weigh every sentence. What better medium to see how this theory plays itself out beyond that than with movie trailers?
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