All this Cloverfield viral marketing has got me wondering. I have now talked to four people who have seen an early cut of Cloverfield. I haven’t heard one negative so far, although everyone is very reluctant to share any details about the film. But I have been able to confirm something that I have believed all along -
Slusho! has almost nothing to do with Cloverfield!
Yes, Paramount and Bad Robot are using Slusho! to promote Cloverfield. I’m not suggesting otherwise. Slusho! branded T-shirts were even handed out at the Paramount panel during Comic Con 2007 (where Cloverfield made a brief appearance).
What I’m here to tell you today is that Slusho! [...]