Andy Casagrande filming sharks 2

When Jaws premiered in 1975, it created panic. Even for new viewers, seeing those soulless black eyes and hearing that music it changes you. Slasher movies made you weary of what could be hiding behind the shower curtain – Jaws made you afraid of any body of water. In the movies, a Great White Shark was as terrifying as any horror movie ghoul. Except this killer was real.

Sharks have always been a subject of fascination, but Jaws put them in the spotlight…for all the wrong reasons. Peter Benchley, the author of the original Jaws novel, is a lifelong shark advocate and expressed regret for ever writing the book that made him a millionaire. The fear caused by his work led to the hunting of sharks under the guise of safety for beach-goers.

A necessary part of the ecosystem, sharks are quite possibly one of the most misunderstood creatures in the world. But how do you counteract the fearsome persona perpetuated by one of the most popular films of all time? You grab that popularity and use it to feed one of the most educational and popular programs of all time, focusing on revamping the image of sharks and promoting their conservation above all else. Obviously.

The Discovery Channel’s Shark Week capitalizes on people’s morbid fascination with these mysterious creatures, luring people in with stories of shark attacks and up-close footage of real people in the water next to these beasts, and then blinding them with science! And it worked as well as a seal decoy off the coast of South Africa!

Until it didn’t. And then it did again. This is the rise and fall of Shark Week.

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