100soft-pulpfiction

Every artist has their own distinct style. Some styles are close to that of other artists and make them hard to distinguish. Others are so completely original, you know exactly who it is. Such is the case with 100% Soft, a Los Angeles based artist who makes work with tiny, simple, almost baby-like characters. It’s impossible to see a piece of art by 100% Soft and not know exactly who did it.

Which is ironic considering the topic of his latest exhibit. It’s called Lil Macguffins, which is the Alfred Hitchcock-coined term about an object in a movie that’s important to the story, but wholly undefined. Some famous examples are The Maltese Falcon in The Maltese Falcon, the briefcase in Pulp Fiction or the sled in Citizen Kane.

September 12, the exhibit will go on display at the Bottleneck Gallery in Brooklyn, New York as part of a three person exhibit with Glen Brogan and Russ Moore. Below, read more about the MacGuffins exhibit by 100% Soft and see a bunch of the art. Read More »