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Amazon wants to start producing 15 movies a year with “top filmmakers.” They’ve already collaborated with some notable directors, having joined forces with David O. Russell and Nicolas Winding Refn for some shows, in addition to distributing Kenneth Lonergan‘s Manchester by the Sea. Now, they’re producing the latest films from Todd Haynes (Carol) and Lynne Ramsay (We Need to Talk About Kevin), and for a good reason, the company wants their work shown in a theater like the rest of us.

Below, learn why Amazon theatrical releases matter to the distributor.

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