Roku Announces Roku TV

Roku TV

Roku is moving past its set-top box competitors by moving past the set-top box altogether. The company announced this weekend that it will release a new line of HDTV sets with the Roku software built right in. Attendees at International CES this week will get the opportunity to preview the new televisions, with an official rollout set for this fall. Hit the jump for more details.

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There’s no denying that streaming video has been a boon for movie lovers. Where you once had to wait for the local video store to actually stock a physical copy of a film you wanted to watch, now all you have to do if you want to watch, say, Big at home is log onto Netflix and click the “play” button.

Unless Big isn’t on Netflix, in which case it’s time to comb through HBO Go, Hulu Plus, or Amazon Instant if you already have a subscription. Maybe Vudu or iTunes, if you don’t. And then after all that, if it turns out none of the streaming services are offering Big for the price you’re willing to pay, you’ve just wasted ten minutes for nothing. Not the worst thing in the world, but perhaps not exactly how you wanted to use your time.

Yeah, streaming in general is certainly super convenient, but actually finding the exact movie you want isn’t always. Enter Roku, which has just added a very helpful universal search feature to its set-top boxes. Now all it takes is a single search to pinpoint exactly which service has Big, and for how much. Hit the jump to read more.

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