Jaws-header

In today’s Hollywood, the movie poster is an afterthought. Dozens of marketing and advertising executives justify their jobs by demanding everyone’s input be represented and, as a result, anything interesting or provocative is lost. We all remember this, right? And this?

The homogenous nature of modern movie posters is, of course, a generalization. There are some movie posters with artistic merit but the percentage has dropped significantly over the decades. What is definitely true, though, is the iconic posters of the past have all but gone away and, in one case, that’s quite literal.

According to Roger Kastel, the artist who made the unforgettable poster to Steven Spielberg‘s Jaws, his original 20 x 30 inch painting went missing around the time of the film’s release. Read more about the Jaws poster art below.

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