Cloverfield Paradox early buzz

Netflix and the Cloverfield franchise pulled off a huge surprise last night, first dropping the long-awaited trailer for the third film in the series before handing us another shocker: the movie would be available to stream immediately after the Super Bowl.

It’s a clever marketing scheme that holds true to the “disruptive” nature of both the Cloverfield franchise and the streaming service. Viewers would have no choice but to go into the movie fresh, with no positive or negative reviews to taint their movie-watching experience. It’s a bold experiment — but did it work? And was the movie at the center of it all, now titled The Cloverfield Paradox, worth the trouble?

Here’s what the critics who stayed up late on Sunday night to check out the movie had to say.

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