Activision is going to make a mint with the latest Call of Duty game, Call of Duty, Black Ops II, so it can afford to spend a mint making and promoting it. In addition to the general slate of talent assembled to created the game (which includes screenwriter David S. Goyer and musician Trent Reznor) the company went big with a new commercial to make sure every possible buyer knows about the game.

Guy Ritchie (Snatch, Sherlock Holmes) directed a clever and fun TV spot for the game featuring an appearance by Ritchie’s own Sherlock, Robert Downey, Jr. The spot plays up the title’s online gameplay aspect, and the constant competitive one-upmanship it engenders. There’s even a nod (or two) to that other big-screen franchise that Downey anchors. Read More »

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