The LEGO Group have announced a new licensing cross-over with Disney Consumer Products (didn’t they invent Robocop?). Set to launch in 2010 are three new lines of interlocking blocks based upon the Prince of Persia movie, Toy Story and Cars. Yep – even more merchandising gold will be reaped by the Cars behemoth.
The first of the brick sets to launch will be the Toy Story and Toy Story 2 kits, out in January of next year. Ouch. Just missing Xmas like that? They must have their reasons but my next letter to Santa will be a little shorter for it. The follow-on Toy Story 3 bricks will hit in May 2010.
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Let’s have a vote. I’ll give you three film titles and you decide which one you’re looking forward to most: G-Force, the Guinea pig action comedy; Prince of Persia, the videogame adaptation; Confessions of a Shopaholic, the chick-lit-turned-chick-flick.
I voted for Confessions of a Shopaholic, because I’m quite a fan of PJ Hogan but something tells me Prince of Persia came out in front in our little vote there (and at time of writing it hasn’t even happened yet). I think that film might be fine, sure. I like Jake Gyllenhaal, I like Gemma Arterton, and Mike Newell’s never really upset me.
So, regarding our vote. Those three films are produced by Jerry Bruckheimer and he’s apparently cooked up a little bit of marketing synergy to give each of them a push from another. According to the MTV movie blog team, a Times Square scene about half way through Shopaholic is going to feature plugs for G-Force, Prince and other, as yet unidentified, Bruckheimer products. Look carefully at the billboards (presumably CGed) into the background and you’ll not only get to see fluffy-wuffy secret agent-wagents, but the world premiere of official Prince of Persia marketing imagery.
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The /Filmcast: After Dark is a recording of what happens right after The /Filmcast is over, when the kids have gone to bed and the guys feel free to speak whatever is on their minds. In other words, it’s the leftover and disorganized ramblings, mindfarts, and brain diarrhea from The /Filmcast, all in one convenient audio file. In this episode, Dave, Devindra, Adam, and Peter discuss the Grayskull script, whether or not The Happening will bomb, and how annoying cutscenes are in gaming. In addition to Alex from Firstshowing, we’re honored to be joined by El Mayimbe of Latino Review, who provides us with some fantastic industry insider perspectives. Join us on Monday night when we review Dreamworks’ latest, Kung Fu Panda.
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“Keep deleting my comments about laser cats Slashfilm. Keep deleting ‘em.”
Can I just say that I could not stomach the marketing for another movie, let alone a trilogy’s worth, where Orlando Bloom massages a meticulously groomed goatee while having a sword fight? Gracias. Thankfully, Latino Review reports via numerous anonymous sources that an offer has gone out to Jake Gyllenhaal for the lead in Disney and Jerry Bruckheimer’s summer 2009 golden egg Prince of Persia: Sands of Time. Their tip arrives as yesterday’s rumor that Bloom had signed a $40 million deal to star in the franchise was dismissed by Slashfilm’s brothers from another Film School Rejects.
The entire Bloom rumor seemed so out of whack that we held out reporting it, especially since it pegged Jerry Bruckheimer to direct instead of produce. Director Mike Newell (Donnie Brasco, Harry Potter and the Goblet of Fire) has been attached for quite a while, and it seems nothing has changed.
Gyllenhaal’s peers all have franchises in the can or on the way, and while he’s not the obvious choice for the adventure video game adaptation (who remems playing it on Turbo Duo?), he definitely adds legitimacy like Depp did for POTC. Latino Review goes on to parlay Hollywood jogging encounters with Mr. Gyllenhaal and points out that he currently has a bum ankle from basketball. Point being: Can Jake’s lil’ ankle heal in time?!?! Hahah. More on this as it develops…
Discuss: A goatee’d Gyllenhaal fighting a mystical sand storm for three films: could Prince of Persia be the next POTC?
Transformers director Michael Bay says he will probably leave preproduction on a Transformers sequel so that he can work on another film before the big Hollywood strike of 2008.
‘Transformers 2′, well that’s another story. Iching [sic] to work pre-strike (June) so I might jump ship and come back a year or so later cause people at the studio have been dragging for two months. Not sure why. I’ll keep you informed.”
I wonder if this film will be the Disney adaptation of Prince of Persia (which was listed on the pre-strike memo) or 2012: The War for Souls. Bay has also just screened the final IMAX cut of Transformers:
“But I just saw the first IMAX print of ‘Transformers’. Not depressing – freakin AWESOME! They need to bottle the magic of IMAX because it’s the future of cinema. It comes out next Friday the 21st. I added some extra scenes.”
Screenwriter/Executive Producer/All-Around-Geek John August was shocked to read that the Prince of Persia movie would be hitting theaters on July 10, 2009.
“It’s a perfectly good date, but I have no idea if there will be a movie to show,” wrote August on his blog. “I don’t know if it’s getting made, or who’s directing, or who’s starring. No one knows, not even the people signing the checks. It’s still a project in development.”
“My guess is that this got written on a whiteboard at some strategic planning meeting, in answer to the question, ‘Hey, if we made that Prince of Persia movie, when would we release it?’”
So don’t mark that date on your calendar with pen just yet.
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