Prince of PErsia: the sands of time

Disney has released a new two-and-a-half-minute behind the scenes featurette for the live-action big screen adaptation of the popular video game Prince of Persia: The Sands of Time. The featurette focuses on Jake Gyllenhaal‘s character Dastan, and showcases off the film’s parkour-style action and the special effects magic of the dagger of time. Watch it now, embedded after the jump.
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Prince of Persia: The Sands of Time Sneak Preview

Prince of Persia: The Sands of Time
Jake Gyllenhaal was on hand at the Spike TV 2009 Video Game Awards to present a “first look” sneak preview of Disney’s upcoming big screen adaptation Prince of Persia: The Sands of Time. Watch the 1-minute teaser trailer after the jump.

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Planetadisney has a new international poster for  Walt Disney Pictures big screen adaptation of the popular video game Prince of Persia: The Sands of Time. I really don’t like this poster at all, and especially the obnoxiously loud tagline “COURAGE”.

Meanwhile, videogamemaker Ubisoft is reporting a $109 million loss on $232 million in sales during the first half of its fiscal year due to a lack of major titles, according to Variety. But the company is betting on the new Disney movie and a newly announced tie-in video game sequel, Prince of Persia: The Forgotten Sands, which will be timed with the Memorial Day release of the film, to turn things around.

If you haven’t seen the previously released trailers, you should check them out: Domestic Trailer 1 and International Trailer 1. Check out the full poster after the jump.

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It has been over a year since I boarded a plane to London to visit the Pinewood Studios set of Prince of Persia: The Sands of Time, Disney’s big screen adaptation of the popular video game. It’s a one hour ride from our hotel near downtown London to Pinewood Studios. Prince of Persia has taken over the UK-based production studios, currently occupying eight out of ten of the sound-stages on the lot. Our shuttle driver drops us off on Goldfinger Ave, and we enter a building numbered Building Seven. Posters line the walls of every building in Pinewood, showing some of the many movies that have been filmed at the studio. In the lobby of Theater Seven, the posters include Tim Burton’s Charlie and the Chocolate Factory, Hellboy 2, The Mutant Chronicles and Quantum of Solace. It is in this lobby that we meet with Michael Singer, the unit publicist for the production, who has been working for Jerry Bruckheimer for years.

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Prince of Persia

While on the set of Prince of Persia: The Sands of Time, we had a chance to talk to some of the cast. Below you will find our roundtable interviews with  Jake Gyllenhaal and Gemma Arterton:

You’ve done big movies like The Day After Tomorrow and you’ve had some opportunities to do a franchise movie, so what was it about this particular franchise that made you want to be involved in it?

Jake Gyllenhaal: I think just on a personal front, it was just so unlikely and so unlike anything I’d ever played really, and any type of movie that I think anyone would expect, that I just kind of wanted to do it. (laughs) It felt like that personally, but also, more than anything, when I talked with Mike Newell about it, it wasn’t just like your normal video game adaptation. It was an actual massive epic that they had in the works. They had a real classic story that was emotional and real and filled with just ridiculous turns and twists, I mean, all over the place. Every day, when we work, is filled with keeping in mind where you were and how you got there and what’s happening here and who fooled whom. It’s like The Usual Suspects every single day, and that makes it intriguing to me, just on a story point. Also just the fact that these movies, if they’re going to get done, they should be done by the best and I think that Jerry Bruckheimer in particular is the one to make them.

Had you ever played the game before and do you feel any sort of responsibility playing such an iconic character?

Gyllenhaal: I feel a responsibility because I think the prince in the video games, he has a personality and you know his story, but I think a lot of video games as an actor, just putting that kind of expression onto a character. You get to make a new path for what the character is as opposed to being nervous you’re going to screw up that’s already there. That to me I like and I think is fun. I’ve played a lot of real people in my life… Actually, there’s equal pressure in real people than video game characters, which is sort of strange. Yeah, I’ve played the game a lot more when I was really young, and I know the game in its Atari-like version. I went online when I first started researching stuff for the role. What was really important was for me personally to bring some sort of realism into this world that is not always fully based on reality. So often you can hide in all that stuff so easily, and to look at what say a real Persian prince would look like and then who the Prince of Persia is in the video game and then a whole slew of inspiration in between there.

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Prince of Persia: The Sands of Time

IGN has introduced a cool new feature they are calling “Rewind Theater”, where they rewatch a recent movie trailer with audio commentary with one of the creative people behind the property. The first edition takes a look at Prince of Persia: The Sands of Time with the creator of the game, Jordan Mechner. It’s fascinating to watch the trailer with commentary as they rewind, pause, and slow-mo the action. You learn so much more about the film, and notice things you might never normally in fast motion. Watch the video embedded after the jump.

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Updated: Disney NOT Releasing Prince of Persia in 3D

Prince Of Persia: The Sands Of Time

Update: Disney says that Prince of Persia is not being released in 3D after all. The signage at the convention is inaccurate, and the on-site rep must have been misinformed.

JoBlo came across a poster promoting upcoming Disney Digital 3D releases while walking around the floor of Disney’s D23 fan convention. The big surprise — Prince of Persia: The Sands of Time was listed on the line-up. Disney reps confirmed that the film would be released in Digital 3D in addition to the regular 2D release. The film was not shot in 3D however, and is being converted in post production.

This isn’t the first time that producer Jerry Bruckheimer has made this decision. The family action-adventure film G-Force was converted to 3D after the fact, but most of the film’s creatures were computer generated, which makes things a bit easier. While I’m one of the few web bloggers who believes that 3D is more than a gimmick, I still am not convinced that post production 3D processing is good enough for public consumption.

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Prince Of Persia: The Sands Of Time

The latest issue of Empire Magazine features new photos from Disney’s big screen adaptation Prince of Persia: The Sands of Time.

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