Interstellar IMAX TV spot

Movie studios are always looking for new ways to market movies. These days, a trailer and poster simply aren’t enough. You do documentaries. You do viral experiences. Maybe you do mobile games. And one of the newest tools studios have is Oculus Rift.

At San Diego Comic-Con this year, the immersive, 360 virtual reality simulator was used to promote multiple films, such as Pacific Rim and X-Men Days of Future Past. Now, they’re teaming up with Paramount to offer a unique experience tied to Christopher Nolan‘s Interstellar. It’s coming to theaters next week. Read More »

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Pacific Rim Oculus Rift Guillermo del Toro

Like we said, the Legendary Pictures booth at San Diego Comic-Con is very Guillermo del Toro. On one side, Crimson Peak (Read about that here). On the other side is a unique, virtual reality experience called Pacific Rim: Jaeger Pilot. Attendees will sit down in one of three Oculus Rift stations and immediately be transported into the head of a towering Jaeger, ready for battle with an evil Kaiju.

Having never tried Oculus Rift before in my life, this was quite the transformative experience. It’s one you can check out on the Comic-Con floor in booth 3920 and maybe even at home as the experience teased something in 2017 at the end (though the new film is coming out that year too). Below, read about the whole Pacific Rim: Jaegar Pilot experience.

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