VOTD: Aardman-Produced, Stop-Motion Nike Soccer Shoe Commercial By Patrick Boivin

Posted on Friday, August 24th, 2012 by Germain Lussier

Nike is well-known for doing beautiful commercials directed by some of the biggest filmmakers of yesterday, today and tomorrow. (See examples one, two, three.) The company’s latest spot is right up there with the great ones. Directed by talented filmmaker Patrick Boivin, it stars Spanish soccer star Andrés Iniesta as a marionette. The whole thing is done in stop-motion and is produced by legendary stop-motion studio Aardman Animation, the creators of Wallace & Gromit. Check it out below. Read More »

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Nike’s ‘Back to the Future’ Sneakers Now Available [Updated]

Posted on Thursday, September 8th, 2011 by Russ Fischer

Update from Editor Peter Sciretta: The Back to the Future-inspired Nike MAG sneakers are now available on nikemag.ebay.com. The sneakers are being released in a limited edition and auctioned to benefit The Michael J. Fox Foundation. After the jump you can watch a commercial for the promotion directed by Back to the Future series producer (and second unit director) Frank Marshall and starring Bill Hader and Kevin Durant. I wish I could get my hands on a pair of these sneakers, but the auctions have already ballooned into the thousands within the first few minutes.

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