Now that’s it’s 2015, you can talk all you want about Hoverboards and flying cars from Back to the Future Part II. For me, I’d just like a pair of the self lacing Nikes. The reason being Nike actually released a screen accurate version of the shoe, called the Nike Mag, to collectors a few years back so they’re way more realistic than the other things imagined for the film.
However, the ultra-limited 2011 version did not have the power laces as seen in the movie. At the time, Nike did hint to fans they would try and get the technology created by the year the movie was set though. Well, it’s the year the movie was set and, according to shoe designer Tinker Hatfield, they’re close. There’s more on the Back to the Future Nikes below, including images of Nike’s patent. Read More »
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Posted on Monday, February 17th, 2014 by Angie Han
Technically, we’ve still got one year to go before Marty McFly is due to fly in from 1985 in his DeLorean. But so far, it’s not looking all that likely that next year will deliver on the oddly ’80s-ish future promised in Back to the Future Part II. There are no hoverboards in the streets, the Jaws frachise stalled after four installments, and fax machines are growing more obsolete by the day.
Still, there’s at least one detail that’s sure to come true if Tinker Hatfield has anything to do with it. The Nike designer has revealed that power laces are indeed coming in 2015, just as Back to the Future Part II said they would. More on the announcement after the jump.
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Nike is well-known for doing beautiful commercials directed by some of the biggest filmmakers of yesterday, today and tomorrow. (See examples one, two, three.) The company’s latest spot is right up there with the great ones. Directed by talented filmmaker Patrick Boivin, it stars Spanish soccer star Andrés Iniesta as a marionette. The whole thing is done in stop-motion and is produced by legendary stop-motion studio Aardman Animation, the creators of Wallace & Gromit. Check it out below. Read More »
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Update from Editor Peter Sciretta: The Back to the Future-inspired Nike MAG sneakers are now available on nikemag.ebay.com. The sneakers are being released in a limited edition and auctioned to benefit The Michael J. Fox Foundation. After the jump you can watch a commercial for the promotion directed by Back to the Future series producer (and second unit director) Frank Marshall and starring Bill Hader and Kevin Durant. I wish I could get my hands on a pair of these sneakers, but the auctions have already ballooned into the thousands within the first few minutes.
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