Trailers are an under-appreciated art form insofar that many times they’re seen as vehicles for showing footage, explaining films away, or showing their hand about what moviegoers can expect. Foreign, domestic, independent, big budget: I celebrate all levels of trailers and hopefully this column will satisfactorily give you a baseline of what beta wave I’m operating on, because what better way to hone your skills as a thoughtful moviegoer than by deconstructing these little pieces of advertising? Some of the best authors will tell you that writing a short story is a lot harder than writing a long one, that you have to weigh every sentence. What better medium to see how this theory plays itself out beyond that than with movie trailers?

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heartless_jim

The original plan was that I would be commuting home to Oxford from Frightfest every night. After one night of that, I simply had scrap the plan and find somewhere – anywhere!- in London to stay. Back-to-back horror movies can be quite a tiring experience and staying up afterward trying to make sense of them, and write these posts? Killer.

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