New Coke

Remember New Coke? If you do, it’s probably not because you loved that sweeter flavor so very much, but because New Coke has gone down in history as one of the biggest marketing blunders of all time. Its failure was so epic, in fact, that now it’s getting turned into a film.

Paul Wernick and Rhett Reese (Deadpool) are scripting the New Coke movie, based on the Thomas Oliver book The Real Coke, The Real Story. Hit the jump for more details on the New Coke movie.  Read More »