Amazon Creates ‘Never Before on DVD’ Store

A few different studios have experimented with ways to make ‘deep cut’ catalog films available to consumers on a limited basis. The model for such a plan has to be Warner Archive, which creates made-to-order DVDs from an ever-expanding catalog of newly mastered transfers.

Amazon has sold Warner Archive discs in the past, and has also been part of MGM’s initiative to offer similar products. Now Amazon is really diving into the manufacture on demand (MOD) DVD market, with the new ‘Never Before on DVD’ store.

The digital store is adding content to offer more than 2,000 titles from studios including Disney, Sony, Warner Bros., Lionsgate, Universal, and Fox. Among the Fox offerings are titles from MGM. All discs are created on DV-R based on consumer orders. Not all the titles are new to Amazon, or new to MOD, but Amazon is adding more titles, and organizing them in a new specific way. Read More »

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