Last summer, the National Association of Theater Owners revealed they’d soon release a new set of guidelines to movie studios in regards to in theatrical marketing. The highlight of that tease was a push for all trailers to be under two minutes long. Well, the full list of guidelines has now been released and besides the shorter trailers, theaters also don’t want studios to be able to advertise movies more than 150 days away from release and they don’t want any kind of online cross promotion in the trailers. They would, however, allow two exemptions per studio per year. Read more below. Read More »
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Posted on Wednesday, May 29th, 2013 by Angie Han
A well crafted trailer for a highly anticipated picture is a thing of beauty, but there are lots of ways trailers can annoy as well. They might be sloppily edited or downright misleading. They can show too much of the movie, or feature too many scenes that aren’t in the film at all. They can be time-consuming hurdles to the features we’ve actually paid to see.
The National Association of Theater Owners has heard consumers’ complaints about these promos, and wants to rectify at least some of them. Their grand plan? Whittle the trailers down to just two minutes each, from the current standard of two and a half. More details after the jump.
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UPDATE: Shortly after this piece was published, the National Association of Theater Owners issued a statement that they most certainly would NOT encourage theaters to boycott any upcoming films, including the Harry Potter finale. Read the full press release after the jump. The original article remains below.
Could major theater chains really refuse to show Harry Potter and the Deathly Hallows Part 2, the film most people believe will be the year’s biggest blockbuster? It’s possible. The National Association of Theater Owners, which represents national theater chains such as AMC and Regal, is threatening to stop showing films released by Universal, Sony, Warner Bros., and 20th Century Fox because those studios have agreed to a new Premium Video On Demand service. The new service, which goes into practice this month on Direct TV, will feature films 60 days after their theatrical release for the cost of $30. Theater owners don’t like this model one bit and see it as the biggest blow yet to their already dwindling business. But would they really not show a sure fire money maker like Deathly Hallows or is it just an empty threat? Read much more after the break. Read More »
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