World War Z Poster Header

With the home theater market quickly gaining on the theatrical experience, movie studios are doing whatever they can to draw people to the theater. 3D has been the biggest change in recent years but, these days, 3D in the home can be even better than the theater. So what’s next?

Paramount has an idea that’s pretty interesting. Starting with the upcoming release of Marc Forster‘s Brad Pitt zombie movie World War Z, fans will have an opportunity to buy a “Mega Ticket” to see the film. So, instead of $12 or whatever the film costs, you pay $50 and get to see the movie in 3D two days early with a small popcorn, an HD download of the film (when it hits Blu-ray), a pair of limited World War Z 3D glasses and a full-size, limited edition poster.

Five theaters are participating in this experiment on June 19, and tickets are on sale now. Get the links and analyze the move below. Read More »

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