Hoverboard Commercial

This year, luxury automobile manufacturer Lexus turned the future into the present by making a real working hoverboard, thanks to the science of super-cooled magnets. We’re still a long way off from having hoverboards on streets around the world, but it’s at least a step in the right direction.

However, in honor of Back to the Future Day coming up in just under a couple weeks, Universal Pictures has unleashed an official hoverboard commercial, touting the Mattel branded toy of the future, as if it were a product of the present. Read More »


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Barbie Movie on Fast Track From Sony and Mattel

barbie movie

One of the biggest toy franchises in the world is in a race to the big screen. Sony has just signed a deal with with Mattel to make a movie version of BarbieJenny Bicks (What A Girl Wants, Rio 2) is writing the script, with the studio hoping to be shooting by the end of the year. Mattel agreed to the film based on a new pitch that would embrace Barbie’s multiple careers and turn her into a fashionable chameleon who can jump from job to job, helping people around the world. Read more about the Barbie movie below. Read More »