Posted on Wednesday, May 7th, 2014 by Angie Han
Comic book movies are hotter than ever these days, and one of the people we have to thank for that fact is producer Avi Arad. As the founder of Marvel Studios, he got the ball rolling with films like X-Men and Sam Raimi‘s Spider-Man. And while he’s no longer at Marvel Studios, he’s still riding the trend he helped start with films like the new Amazing Spider-Man 2.
Of course, he’s not doing it alone. His partner on The Amazing Spider-Man 2 is Matt Tolmach. Unlike Arad, Tolmach is relatively new to the comic book movie game; his only previous superhero movie is the last Amazing Spider-Man. But the results speak for themselves, in a financial means at least. That film was a hit, and the new one is poised to become one too.
At a recent press event, I got the opportunity to talk to the two producers about comic book movie diversity, whether non-Spidey heroes might show up in the Spidey universe, and why comic books still resonate.
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UPDATE: The producers of The Amazing Spider-Man 2 have commented on this story, read their thoughts below.
Sony Pictures is invested in Spider-Man for the long term. They see the webslinger as their own Marvel cash cow and are planning a huge universe around the character. That continues with this weekend’s big sequel The Amazing Spider-Man 2. The new movie will be followed by a third film, spinoffs featuring the Sinister Six and Venom, and potentially a fourth film in the series.
But what will they do after that? Reboot yet again? Peter Parker himself, Andrew Garfield, thinks the answer is already in the comics. He believes his character could, and should, pass the torch to the multi-racial character Miles Morales. Read More »
Most film fans know that before Marvel Studios began producing their own movies, they sold the rights to several major characters to other studios. For example, 20th Century Fox got the rights to the X-Men, Fantastic Four and Daredevil while Sony got Ghost Rider and the crown jewel, Spider-Man. At the time, it made perfect sense and begat several great movies. Now that Marvel movies are the biggest thing ever, though, the studio regrets letting those characters go because it completely kills an opportunity for more cross overs. Rival corporations would never help out one another, would they?
In the comics, Spider-Man has at times been a major member of The Avengers and though there was talk of Andrew Garfield, the star of the new Amazing Spider-Man, appearing in Joss Whedon’s The Avengers, it was nothing more than a rumor. However, it turns out the studios did agree on one crossover between the films, the timing just didn’t work out. After the jump, read about how the world of the new Amazing Spider-Man almost crossed over with The Avengers. Read More »
Cool Posts From Around the Web:
THR published a recent article about how producer Avi Arad believes that “Hollywood will do for video games what it has done for comic-book superheroes”. Honestly, the article is almost totally pointless. Arad also believes that a big screen adaptation of the Robosapian toy is a great idea. But hidden in the article is a nice quote from Columbia Pictures president Matt Tolmach talking about Marc Webb‘s upcoming 3D Spider-Man reboot.
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