Trailers are an under-appreciated art form insofar that many times they’re seen as vehicles for showing footage, explaining films away, or showing their hand about what moviegoers can expect. Foreign, domestic, independent, big budget: I celebrate all levels of trailers and hopefully this column will satisfactorily give you a baseline of what beta wave I’m operating on, because what better way to hone your skills as a thoughtful moviegoer than by deconstructing these little pieces of advertising? Some of the best authors will tell you that writing a short story is a lot harder than writing a long one, that you have to weigh every sentence. What better medium to see how this theory plays itself out beyond that than with movie trailers?

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Next month, one of my favorite independent and more outspoken directors of late, Ti West, will begin shooting a follow-up to last year’s breakout hit about Satanic Panic The House of The Devil. Filming on location in Connecticut (where THotD was also shot) and entitled The Innkeepers, the film is said to follow “the last two staffers at a hotel that’s going out of business”—a hotel that may have ghostly occupants. When I previously emailed West to see if The Shining would be an influence and whether the film addresses “reality” tv shows like Ghost Hunters, he wrote back: “This movie incorporates and comments on the trend of those type shows etc. but is also a very classic ghost story. I’m psyched. I think it blends the classic ghost story style with a solid modern twist.  It will be really fun, fresh and scary.”

In a new chat with FearNet at SXSW, where West was speaking on a horror panel, he dished out more tidbits on the project. The haunted hotel that’s central to the story is actually the same hotel he and his crew stayed at while making THotD, and the plot will be informed by “a lot of [his] experiences there.” Similar to what he shared with /Film, West goes on to say The Innkeepers will be scarier than THotD, will also have a healthy number of jokes, and will “definitely be more commercial than THotD” but with an “indie sensibility that will make it unique.”

More details below. And we’ll go ahead and tack on a NSFW list of the top five things we dig about West’s Cabin Fever 2: Spring Fever, the super gory straight-to-DVD sequel he has disowned following creative differences with Lionsgate…

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