Trailers are an under-appreciated art form insofar that many times they’re seen as vehicles for showing footage, explaining films away, or showing their hand about what moviegoers can expect. Foreign, domestic, independent, big budget: What better way to hone your skills as a thoughtful moviegoer than by deconstructing these little pieces of advertising? This week we start using the word “Comic-Con”, scratch our heads at a mystery involving cows, realize the brilliance of Bill Hader and Fred Armisen, choke down a footlong, and stand in awe of things we will never do ourselves.

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