June Tracking Numbers are Shocking

Evan Almighty

Jeffrey Wells at Hollywood Elsewhere has published the late June industry tracking numbers. To make things easier, we have filed the numbers in this neat little table below:

Film General Awareness Definite Interest First Choice Definately Not Interested
1408

56%

30%

9%

12%

A Mighty Heart

44%

22%

6%

 
Evan Almighty

89%

40%

15%

 
Live Free or Die Hard

92%

36%

5%

 
Ratatouille

78%

36%

7%

 
Sicko

38%

22%

3%

22%

License to Wed

69%

22%

2%

 
Transformers

87%

41%

12%

 

Here are the things that we immediately notice: More people are interested in Pixar’s Ratatouille than we originally thought. It appears that more people have that film listed as their first choice than Live Free or Die Hard, A Mighty Heart, Sicko or License to Wed.

Live Free or Die Hard has the most awareness by far (with 92%), but is not the film people want to see (36% interested, 5% top choice).

What shocks us the most is that Evan Almighty is tracking slightly higher than even Transformers. How can this be? Is it that we are stuck in our online geek web bubble not able to see the outside world’s interest in the Bruce Almighty sequel? Possibly.

People seem to be pretty disinterested in political movies. A Mighty Heart and Michael Moore’s Sicko have a low 22% interested rate. As expected, the conservatives are very uninterested in seeing Moore’s new film, giving the movie a huge 22% definitely not interested number. It doesn’t help that the people who were interested in seeing the movie have probably already illegally downloaded it off the internet.

Of course, all these numbers will change as the marketing picks up on the early July flicks. I would expect Transformers numbers to increase.

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Beverly Hills CopProducer Lorenzo di Bonaventura has been trying to get Axel back on the big screen, and claims that a writer will be hired in the next couple months, but does Paramount want a PG-13 Beverly Hills Cop 4? When Chud asked the producer if an R-Rated fourth film would be possible in the now family friendly Eddie Murphy world, this is what he said:

“I think it’s going to be a really interesting debate, and it’s one we’re going to have for a while,” said di Bonaventura, who was then told by a punch of the junketers that there iss no sense in making a PG-13 Beverly Hills Cop IV. di Bonaventura responded, “Would you please call Paramount and tell them that?”

I think Live Free or Die Hard will be the true test. If that film becomes super successful, the PG-13 rating will be given a lot of credit. And that could be very bad for any future R-Rated sequels.

Bruce Willis SLAMS Michael Bay and Joel Silver

Live Free or Die Hard

When the news broke that Live Free or Die Hard was rated PG-13, someone under the name Walter B started playing defense on the AICN talkbacks. The user claimed to have seen the finished film, which he said was just as intense as the original. Representatives from the movie news site later identified Walter B as Bruce Willis. After all, Walter is actually Bruce’s real first name.

“I cannot speak for Fox. They wanted a hard core DH4 too. But we shot it as if we were making an R rated movie, and except for the ‘fuck’ limitations, it looks and feels very hard R.”

Anyway, things got interesting when someone asked Bruce about a possible Michael Bay helmed Die Hard film:

Read More »

Live Free or Die Hard

Die Hard, Die Hard 2: Die Harder, and Die Hard with a Vengeance have only a few things in common. Bruce Willis, John McClane, and the action packed R-Rating. But it now appears that Live Free or Die Hard might be going the PG-13 route, thanks to studio pressure. According to AICN, Willis was initionally disappointed that Live Free or Die Hard would likely be cut to get a PG-13 Rating. Bruce, say it isn’t so!

“I really wanted this one to live up to the promise of the first one, which I always thought was the only really good one,” Willis told Vanity Fair. “That’s a studio decision that is becoming more and more common, because they’re trying to reach a broader audience. It seems almost a courageous move to give a picture an R rating these days. But we still made a pretty hardcore, smashmouth film.’

Is it me, or are movie executives getting dumber and dumber? The popcorn crowd wants to see R-Rated action and horror flicks. The comedy crowd wants more R-Rated comedies. Yet they feel that a PG-13 would pull more money just because of age demographics. They might think this is a good business decision but I’m sure they could make a hell of a lot more money with a good R-rated action flick than a PG-13 effort with most of the punches pulled. The audience will notice, and not show up (or at least in theory – Wild Hogs still baffles me). Fox, take notice: don’t piss off your core audience.

Live Free or Die Hard Trailer Breaks Fox’s Records

Live Free or Die Hard

Apparently the new Live Free or Die Hard movie trailer is testing better than any other action movie in Fox history, according to Nikki Finke. Sure, the trailer packs more action than any movie trailer in recent memory, but what about the Independence Day Superbowl teaser (remember: “Enjoy The Superbowl. It May Be Your Last”)? I can’t see how that couldn’t have tested higher, unless they weren’t testing trailers at that period of time.

Live Free or Die Hard Movie Trailer and Photos

livefreeordiehardtrailer.jpg

The full length theatrical trailer for Live Free or Die Hard is now online. Am I the only one who still prefers the original (now international) title, Die Hard 4.0?
Read More »

New Live Free or Die Hard Photos

Live Free or Die Hard

20th Century Fox has sent us some new photos from Live Free or Die Hard.

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marywinstead.jpg

When we sat down and chatted with Mary Elizabeth Winstead last week at the Grindhouse junket, we asked her about her upcoming part in Live Free or Die Hard. Here is what Winstead revealed:

I play Lucy McClane. I’m John McClane’s (Bruce Willis) daughter. A little bit of a damsel in distress but I am a McClane so I get to fight my way through it and throw some punches, some head-butts, gun-shooting, and all that stuff. It was fun to go from Grindhouse where I play this really sissy naive girl to being a McClane, which is totally different shoes to fill. So it was a lot of fun.

You can see Mary Elizabeth Winstead next in Grindhouse, which hits theaters on April 6th 2007.

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