We won’t know until this Sunday which two teams will be playing in Super Bowl XLV on February 6 (Let’s go Jets!) but we do know several of the movies that will be competing during the commercial breaks. The Hollywood Reporter is reporting that Paramount has five commercial spots for some of its upcoming films: Super 8, Transformers: Dark of the Moon, Captain America: The First Avenger, Thor and Rango, Disney will be promoting Pirates of the Caribbean: On Stranger Tides, DreamWorks has bought time for Cowboys & Aliens and Relativity will air a spot for Limitless starring Robert De Niro and Bradley Cooper.

Ads this year cost $3 million for a 30 second spot, slightly up compared to last year, so other studios have chosen to save money and buy time during pregame or Glee, which will air immediately following the game. Read which films will appear in those slots and also why we believe this isn’t the end of the Super Bowl shuffle. Read More »

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‘Limitless’ Trailer

The last time we heard from Neil Burger‘s new film Limitless (formerly called Dark Fields) Bradley Cooper was shilling a fake wonder drug called NZT in a slick infomercial. (And then a sample of NZT actually arrived at my house. Nope, didn’t try it.)

Now there’s a trailer for the film, in which Bradley Cooper plays a guy who is introduced to a drug that will unlock all the potential of the human mind. He becomes a powerhouse. It’s like the superhero film for stockbrokers, but there’s a real downside. Watch it after the break. Read More »

Earlier this week there was a brief bit of news that Dark Fields, the new film from Neil Burger (The Illusionist) had changed titles; the movie is now called Limitless.

Now there’s a sort of viral promo for the film. It features Bradley Cooper more or less in character as the pitchman for a wonderdrug called NZT, aka ‘the clear pill.’ The drug can reportedly solve almost every problem known to man by allowing humans to access their entire physical and mental potential. But…there are a couple of possibly troubling side effects. Just a couple. Check out the promo after the break. Read More »

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