Paramount Pictures is running unannounced pop-up screenings of Jason Reitman‘s new film Young Adult in cities around North America. The first screening took place in Toronto Canada tonight. As a special bonus, Jason and Paramount enlisted the curatorial services of Los Angeles’s famous pop culture art gallery Gallery1988 to pick the artists and produce limited edition pieces of art for the surprise screenings.

The studio has given us an exclusive first look at the poster art that Lil Tuffy produced for the Toronto screening. I’ve been told there will be more pop up screenings in the coming week or two, although I have no idea where or when. Each screening will have a unique piece of limited edition artwork produced by a different artist. Seems like a really cool promotion — if you’re in a major city I would keep my eyes open for a pop-up screening in your area. Be sure to check back to see more art when we get it!

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