This is not a commercial. Well, it is. It’s not a commercial for a burger chain, but it is a commercial for a film called Branded. The movie is the product of a couple of ad guys, Alexander Doulerain and Jamie Bradshaw, who have drawn some conclusions about the nature of marketing. The prime conclusion seems to be that marketing is part of a takeover of the human race, and one masterminded by something inhuman.
A few weeks ago we saw a version of this trailer for Branded, but it was dubbed in Russian. Now the English-language version is here, so you can actually tell what’s going on; you won’t just have to look at the faces of Jeffrey Tambor, Max von Sydow, Leelee Sobieski, and Ed Stoppard. Read More »
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Posted on Wednesday, May 9th, 2012 by Angie Han
Maybe Mad Man Michael Ginsberg wasn’t joking about being from Mars after all. The dystopian thriller Branded (a.k.a. Moscow 2017) takes as its premise the idea that corporate marketing is actually part of an evil plot to keep citizens dull and passive. And I don’t mean “evil” as in simply greedy or dishonest a la Wall Street — I mean “evil” as in sinister, possibly alien, and probably even capable of literally demolishing the world.
Adding to the intrigue of this enjoyably cheesy-sounding film is its cast, which includes Jeffrey Tambor, Max von Sydow, and Leelee Sobieski, plus Ed Stoppard (Upstairs Downstairs) as the tenacious protagonist who seeks to uncover the truth. Watch the trailer after the jump.
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