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Trailers are an under-appreciated art form insofar that many times they’re seen as vehicles for showing footage, explaining films away, or showing their hand about what moviegoers can expect. Foreign, domestic, independent, big budget: I celebrate all levels of trailers and hopefully this column will satisfactorily give you a baseline of what beta wave I’m operating on, because what better way to hone your skills as a thoughtful moviegoer than by deconstructing these little pieces of advertising? Some of the best authors will tell you that writing a short story is a lot harder than writing a long one, that you have to weigh every sentence. What better medium to see how this theory plays itself out beyond that than with movie trailers?

More Than A Game Trailer

So, if you’re sitting in the front row when LeBron James tosses his rosin up in the air like some sort of ass clown who wants to have a gimmick, the white dust probably settling somewhere in your twelve dollar Budweiser bomber, are you supposed to feel honored that he’s doing it in your presence? Oddly, most people say yes, you are.

I’ve missed the LeBron boat somewhere but it’s not surprising considering my hobby is film and not hoops. I have a love for documentary filmmaking, though, and have a special affinity for Hoop Dreams, one of the best portraits of kids trying to make it big in the world of professional sports that has ever been put out for public consumption. This trailer, though, rivets as it equally delights.
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