Koochie Koochie Hota Hai

Prana has released a movie trailer for the upcoming animated Bollywood feature film Koochie Koochie Hota Hai, directed by Tarun Mansukhani (Dostana). The film is a quasi-animated take on Karan Johar’s Kuch Kuch Hota Hai (the highest grossing Indian movie of 1998) and marks the 12 year anniversary of its release. The popular Bollywood on-screen pair of Shahrukh Khan and Kajol reprise their roles, alongside other voice cast such as Rani Mukherji, Sanjay Dutt, Riteish Deshmukh, Anupam Kher, Uday Chopra and Simi Garewal. The core of the film is a love story between three dogs, and the supporting cast is made up of other animals, roosters, bears, pigs, cats, “and many others from the barn” I’m posting this because the movie is India’s largest animated production of all time. Watch the trailer, embedded after the jump.
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Trailers are an under-appreciated art form insofar that many times they’re seen as vehicles for showing footage, explaining films away, or showing their hand about what moviegoers can expect. Foreign, domestic, independent, big budget: I celebrate all levels of trailers and hopefully this column will satisfactorily give you a baseline of what beta wave I’m operating on, because what better way to hone your skills as a thoughtful moviegoer than by deconstructing these little pieces of advertising? Some of the best authors will tell you that writing a short story is a lot harder than writing a long one, that you have to weigh every sentence. What better medium to see how this theory plays itself out beyond that than with movie trailers?

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