one week youtube ad

When movie studios have a bad movie on their hands, you see advertisements featuring quotes from critics that work for outlets you’ve never heard of (and sometimes don’t even sound credible). You get some guy, from some regional blog, somewhere, claiming that The Spirit was the best comic book movie ever created. But how bad does a movie really have to be that Hollywood must resort to using quotes from YouTube in the film’s marketing materials?

The new Joshua Jackson cross-Canada motorcycle movie One Week is doing just that. And worse yet, the “critics” quoted haven’t even seen the movie itself. The quotes were lifted from the comments on the YouTube page of the film’s trailer. And only in the fine print, at the very bottom of the advertisement, does it reveal the source of the quotes. Of course, no one is going to mistake the quote “Damn This Looks Good!!!” as something that Roger Ebert, or any credible critic, would write. And the YouTube user names are an easy sign.

I’m not saying they are trying to deceive the readers of the newspaper. Although, the YouTube fine print could be larger and the claim “all of Canada is talking about One Week” is based off less than 90 comments on a YouTube trailer posting. I just think it’s a sad day when Hollywood has to resort to using quotes from YouTube users (even as part of a marketing angle) to try to sell a movie.

(thanks to /Film reader Mattias A for the tip)

source: torontoist (via: digg)

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TV: JJ Abrams’ Fringe Trailer

Fringe

A promotional trailer for the new JJ Abrams‘ Fox series Fringe has hit the interwebs. The new series is set to premiere this fall on Tuesday Nights at 9:00pm after House. What is with Abrams obsession with airplane tragedies? This show has gotten a lot of criticism for being n X-Files knock off, but this new trailer shows something deeper than that. Check it out below and tell me what you think in the comments.

Update: We have added the full length trailer below found via AICN.

[flv:http://bitcast-a.bitgravity.com/slashfilm/trailers/fringetrailer2.flv 470 274]

Original Teaser Trailer:

[flv:http://bitcast-a.bitgravity.com/slashfilm/trailers/fringetrailer.flv 460 256]

From J.J. Abrams (“Lost”), Roberto Orci and Alex Kurtzman, the team behind “Star Trek,” “Mission: Impossible III” and “Alias,” comes a new drama that will thrill, terrify and explore the blurring line between science fiction and reality. When an international flight lands at Boston’s Logan Airport and the passengers and crew have all died grisly deaths, FBI Special Agent Olivia Dunham (newcomer Anna Torv) is called in to investigate. After her partner, Special Agent John Scott (Mark Valley, “Boston Legal”), is nearly killed during the investigation, a desperate Olivia searches frantically for someone to help, leading her to DR. Walter Bishop (John Noble, “Lord of the Rings”), our generation’s Einstein. There’s only one catch: he’s been institutionalized for the last 20 years, and the only way to question him requires pulling his estranged son Pter (Joshua Jackson, “Dawson’s Creek”) in to help. When Olivia’s investigation leads her to manipulative corporate executive Nina Sharp (Blair Brown, “Altered States”), our unlikely trio along with fellow FBI Agents Phillip Broyles (Lance Reddick, “The Wire”), Charlie Francis (Kirk Acevedo, “Oz”) and Astrid Farnsworth (Jasika Nicole, “Law & Order: Criminal Intent”) will discover that what happened on Flight 627 is only a small piece of a larger, more shocking truth.

Update: We’ve added new video clips from both Fringe and Dollhouse.

One Stop Guide: JJ Abrams' Fringe and Joss Whedon's Dollhouse

We reported a couple days back in Page 2 that both JJ AbramsFringe and Joss Whedon‘s Dollhouse were picked up by Fox. We have new information and the first batch of marketing materials including posters, photos and trailers for both shows. So let’s take a look into the future of geek television.

Read More »

I’ve decided to consolidate a bunch of tv updates down to one posting, because, after-all this is still a movie blog.

LOST

The writers strike caused LOST to lose two hours of it’s planned fourth season. The show’s producers have announced that they will reclaim those hours in the show’s fifth and six season. That means that the finial two seasons of the hit show will now be 17 episodes in length instead of the planned 16 episode arcs. [THR]

Spaced

Nikki Finke is reporting that the American remake of Edgar Wright’s Spaced is a no-go. This should satisfy fans of the original British fanboy series starring Simon Pegg. For those of you who have never had a chance to watch the original Spaced, it finally comes to DVD in the states on July 22nd featuring new Exclusive Commentary By Quentin Tarantino, Kevin Smith, Bill Hader, Matt Stone, Patton Oswalt and Diablo Cody.

JJ Abrams

Fox has picked up JJ Abrams‘s Fringe, which follows a young female FBI agent who tackle cases involving unexplained medical and scientific phenomena. Abrams’ Bad Robot produced a two-hour pilot which was written by Alex Kurtzman and Roberto Orci (Transformers, Star Trek) and directed by Alex Graves (Journeyman). The series’ cast includes Anna Torv, Mark Valley and Joshua Jackson. [Variety]

Heroes

And finally, NBC has started running a promo to promote Heroes Season 3. Watch it below.

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