Trailers are an under-appreciated art form insofar that many times they’re seen as vehicles for showing footage, explaining films away, or showing their hand about what moviegoers can expect. Foreign, domestic, independent, big budget: What better way to hone your skills as a thoughtful moviegoer than by deconstructing these little pieces of advertising? This week we get naked (for realsie), go way back to the salad days of VHS, show you the strength of street knowledge, see what it is perhaps the worst movie trailer yet this year, go to a very very remote place on this earth, and then see whether or not Green Day still has some gas in the tank.

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Among some movie movie fans, there is a slow resistance growing to anonymous online content delivery systems like Netflix. Those who remember weekend nights spent at the video store, or who wish they could remember those nights, are pushing slowly for the return of some communal video/movie exploration experience.

Because the video store was traditionally the home of VHS, a core component of this push is a wave of nostalgia for the classic video format. The fondness towards VHS is rooted in the idea of that video store, and in the fact that video was one of the first things to level the playing field for some types of films, and remains the only way to see some movies that never made the leap to DVD or digital distribution.

Three filmmakers, Josh Johnson, Carolee Mitchell, and Christopher Palmer, are putting together a film called Rewind This, which looks at the rise of video and the video store culture that flourished for years in the ’80s and ’90s, and how those things changed parts of the film business. They’re using Kickstarter to fund the film, but already have interviews with some video-biz luminaries such as Troma’s Lloyd Kaufman. Check out a trailer for the work in progress film below. Read More »

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