John Hillcoat, the filmmaker behind The Road and The Proposition, has directed a new commercial for Levi’s titled “Ready to Work”. The commercial is “a tribute to the new pioneers of Braddock, PA.”

When the steel mills closed in Braddock, PA, they left behind a dwindling population living in near apocalyptic circumstances. Now, a new generation of urban pioneers has come with a mission- to create a new frontier from the ashes of the once vibrant town.

Instead of using models or actors, the spots use the residents of the actual community. The New York Times says the advertising campaign will play up the concept that the Braddock residents are “descendants of the pioneers who first wore Levi’s in the 1870s.” Watch the commercial directed by Hillcoat, embedded after the jump.
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Red Dead Redemption

Last month we told you that director John Hillcoat would be directing a 30-minute trailer/machinima/short film for Rockstar Games newest video game, Red Dead Redemption. The short gives us “a glimpse inside the life of partially reformed outlaw John Marston as he journeys through the vanishing American west seeking out his former brothers in arms, all in the name of justice.” Basically, it looks like one long cut scene from the game. Seeing billboards advertising for this game all around Los Angeles, I’ve been very tempted to pick it up (who says advertising doesn’t work?).

As David said previously, “Hillcoat’s 2009 film The Road proved that Hillcoat has the ability to craft a dark, thematically rich drama, but Hillcoat’s Proposition also showed that he has a knack for westerns.” Which is likely why he was hired to helm this effort. The trailer is now online, and embedded after the jump. Leave your thoughts in the comments below.
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hillcoat-le-cercle-rouge

Jean-Pierre Melville‘s film Le Cercle Rouge (aka The Red Circle) has been possible remake fodder for years. John Woo had his eye on it at one time (he’s long been a Melville devotee) and over the last couple of years it looked like Johnnie To was going to direct his own version. (Which was an idea that thrilled me, frankly.) Now John Hillcoat is being pursued as the latest director, and is actually talking about the project, at least in cautious terms. Read More »

hillcoat-martyrs

Because John Hillcoat has a strange machinima mini-film coming out to promote the game Red Dead Redemption later this week, I’ve been wondering about his other upcoming projects. And now we’ve got a report that Vacancy and The Hold 3D writer Mark L. Smith is writing The Revenant, which Hillcoat will direct, with Christian Bale currently in talks to star. If that isn’t enough for Smith, he’s got a couple of other big scripts going, including a remake of the firebrand French film Martyrs. Read More »

reddeadredemption

John Hillcoat’s 2009 film The Road proved that Hillcoat has the ability to craft a dark, thematically rich drama, but Hillcoat’s Proposition also showed that he has a knack for westerns. Presumably, it’s this talent that Rockstar Games hoped to tap into when they hired Hillcoat to produce a 30-minute trailer/machinima for their new game, Red Dead Redemption. The game is a spiritual successor to their 2004 Red Dead Revolver. The trailer will air on Fox next month.
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Cool Posts From Around the Web:

hillcoat_gosling_labeouf

Well, this is a lousy way to start the year. Over the last few months we’ve been watching as The Road director John Hillcoat attempted to kickstart a film adaptation of Matt Bondurant‘s novel The Wettest County in the World, which evidently was to be called The Promised Land on screen. Hillcoat had a script by Nick Cave and a solid cast attached, including Ryan Gosling and Shia LaBeouf.

Now, in a piece printed in the UK, Hillcoat says the film is dead as he expresses a dismal view of the film business in general. Read More »

promised_land_sales_art

I’ve been keenly eyeing news on John Hillcoat‘s potential adaptation of The Wettest County in the World, scripted by Nick Cave based on the novel by Matt Bondurant. There’s been significant maybe/hopefully casting news for the film so far, but not much more. Hillcoat seems to have Shia LaBeouf and Ryan Gosling interested and/or attached, and there was word that other actors, like Scarlett Johansson and Michael Shannon, were interested. Now, based on some art from the American Film Market, it appears that the leading female role will go, in an ideal world, to Amy Adams. And the film may just have a slightly shorter and more generic title: The Promised Land. Read More »

hillcoat_gosling_labeouf

John Hillcoat is the director of The Road, which has had a publicly difficult path from page to screen. But that hasn’t stopped him from lining up a few potential follow-ups. We’ve talked about these more than once over the last months, but now that Hillcoat is doing domestic publicity for The Road a few more details are starting to trickle out. After the break, we’ve got positive news on casting for his adaptation of The Wettest County in the World, and his plans for Nick Cave‘s recent novel The Death of Bunny Munro. Read More »

The Road Trailer #2

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Dimension and the Weinstein brothers will finally open John Hillcoat‘s filmed version of Cormac McCarthy‘s novel The Road on November 25. We’ve seen one trailer already, but that one was out back in May. Now there’s a new trailer just one month before the film opens. Check it out after the break. Read More »

wettest_country_poss_cast

John Hillcoat‘s adaptation of the Matt Bondurant novel The Wettest County in the World isn’t happening yet. It was set up at Columbia for some time, but put into turnaround by the studio. Now producers Douglas Wick and Lucy Fisher (who did Jarhead and Memoirs of a Geisha and are working on Nicolas Winding Refn’s Jekyll at Universal) are trying to make the film work as an indie. Because there is interest from a bevy of young stars (including, ahem, Shia LaBeouf) it might actually happen. Read More »