Trailers are an under-appreciated art form insofar that many times they’re seen as vehicles for showing footage, explaining films away, or showing their hand about what moviegoers can expect. Foreign, domestic, independent, big budget: I celebrate all levels of trailers and hopefully this column will satisfactorily give you a baseline of what beta wave I’m operating on, because what better way to hone your skills as a thoughtful moviegoer than by deconstructing these little pieces of advertising? Some of the best authors will tell you that writing a short story is a lot harder than writing a long one, that you have to weigh every sentence. What better medium to see how this theory plays itself out beyond that than with movie trailers?

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Armored Movie Trailer 2

Armored

Screen Gems has released a second trailer for the action-thriller Armored. This film looks like one of those middle of the road action movies you don’t hear about before or after it hits theaters - it just seems to float in and out of existence. But since director Nimrod Antal is signed up to direct Predators, the Robert Rodriguez-produced Predator reboot for 20th Century Fox, everyone is taking a bit more notice.

The film tells the story of “a crew of officers at an armored transport security firm risk their lives when they embark on the ultimate heist….against their own company. Armed with a seemingly fool-proof plan, the men plan on making off with a fortune with harm to none. But when an unexpected witness interferes, the plan quickly unravels and all bets are off.” Starring Matt Dillon, Jean Reno, Laurence Fishburne, Skeet Ulrich, Amaury Nolasco, Andre Jamal Kinney, Milo Ventimiglia, Fred Ward and Columbus Short. Watch the trailer embedded after the jump. Leave your thoughts in the comments below.

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Couples Retreat Movie Trailer

couples_retreat_trailer_1

Look at the cast for Universal’s upcoming Couples Retreat: Jon Favreau, Vince Vaughn, Jason Bateman, Malin Akerman, Faizon Love, Kristen Bell, Kristin Davis, Jean Reno, Peter Serafinowicz and Ken Joeong (currently extorting money from the trio of drunks in The Hangover). Now look at the first trailer, after the jump. Read More »

Armored Movie Trailer

armored

Screen Gems has released the first trailer for Nimrod Antal’s heist thriller Armored. To be completely honest with you, I haven’t really heard much about this film before the trailer was just released on Apple. And for good reason, this film looks like one of those middle of the road action movies you don’t hear about before or after it hits theaters - it just seems to float in and out of existence.

The movie tells the story of “a crew of officers at an armored transport security firm risk their lives when they embark on the ultimate heist….against their own company.  Armed with a seemingly fool-proof plan, the men plan on making off with a fortune with harm to none.  But when an unexpected witness interferes, the plan quickly unravels and all bets are off.”

The film stars Matt Dillon, Jean Reno, Laurence Fishburne, Skeet Ulrich, Amaury Nolasco, Andre Jamal Kinney, Milo Ventimiglia, Fred Ward and Columbus Short. Watch the trailer embedded after the jump. Leave your thoughts in the comments below.

Read More »