Well here’s a new twist on social marketing that hasn’t been used yet, and one that just might work.
We all know that This Is The End is chock full of huge comedy (and movie) stars: James Franco, Jonah Hill, Seth Rogen, Jay Baruchel, Danny McBride and Craig Robinson just to name a few. Its blend of R-rated humor and apocalyptic action and self-reflexivity make it a film aimed squarely at a very specific audience. The kind of people who spend all of their time on social media. And to help get the film’s Facebook likes up, Franco, Rogen, Baruchel and McBride have promised to do increasingly gross things to each other as more people Like the movie.
Watch a video tease, read the first three tiers and get a link to the Facebook below. Read More »
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On June 13th 2012 I visited the set of Seth Rogen and Evan Goldberg‘s This is The End. After the jump you will find a list 35 things I learned while visiting the set, including how the project was put together and the many similarities and differences between the real life Seth Rogen, James Franco, Jonah Hill, Jay Baruchel, Danny McBride, and the versions of they play in the film.
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Posted on Friday, April 19th, 2013 by Angie Han
Seth Rogen and Evan Goldberg‘s This Is the End isn’t due out for another couple of months, but obviously a bunch of potheads like the ones depicted in the film aren’t about to let 4/20 pass unnoticed. The apocalyptic comedy has just put up a “holiday” greeting, in which stars Rogen, James Franco, Jay Baruchel, and Danny McBride show us their plans for the special day.
And since the portion of the audience that’s celebrating along with them is probably prone to getting the munchies, the studio’s offering to satisfy those cravings with some free popcorn. Hit the jump for more.
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Put James Franco, Jonah Hill, Seth Rogen, Jay Baruchel, Danny McBride and Craig Robinson in a room together and there’s no telling what’s going to happen. They might make a sequel to Pineapple Express, they might try and perform an exorcism, or they might just rip each other to shreds verbally for each other’s enjoyment. And that’s not even considering what’s going on outside.
In This is the End, written and directed by Rogen and Evan Goldberg, those six actors are the survivors of a massive, star-studded party that occurs at James Franco’s house during the start of the apocalypse. Many stars die and, come June 12, many laughs will be had. After the big WonderCon panel over the weekend (read our coverage and interview here) they’re debuting a brand new red-band trailer. Check it out below, and check back later this week for the tamer, but still hilarious, green band trailer too. Read More »
This Is The End (formerly Jay and Seth Versus the Apocalypse, aka The End of the World, aka The Apocalypse) is the new title of the directoral debut of frequent collaborators Seth Rogen and Evan Goldberg. The pair, who co-wrote Superbad, Pineapple Express and more, also co-wrote this apocalyptic comedy about a group of actors who end up hanging at James Franco‘s house during the end of the world. Co-stars, as themselves, include Rogen, Franco, Jay Baruchel, Jonah Hill, Aziz Ansari, Rihanna, Paul Rudd, Danny McBride, Emma Watson, Michael Cera, David Krumholtz, Martin Starr, Mindy Kaling, Craig Robinson and others. Some are larger roles, some are cameos but all are super frightened to be witnessing the end of days with their fellow famous friends.
With the Mayan Calendar predicting Friday, December 21 as the possible end of the world, Rogen decided it was a perfect time to release a teaser clip from the film, which is scheduled for release June 14. You know, just in case the end of the world stops us from seeing This Is The End. Check it out below. Read More »
One of the early surprises of 2012 was the hockey comedy Goon. Directed by Michael Dowse and written by Evan Goldberg and Jay Baruchel, the film starred Seann William Scott as a small-time hockey enforcer whose talent for violence leads him to the big time. Not only does the film feature a classic sports story, it has heart, violence and lots of character. Debuting On Demand and then hitting theaters, the film turned a small little profit and gained a passionate fan base, one curious to see where the story would go next.
Baruchel, who also starred in the film, took to Twitter to update fans on Goon 2. He’s currently co-writing it with Jesse Chabot, Goldberg will produce and Dowse will return to direct. Read his statements after the jump. Read More »
Posted on Friday, August 3rd, 2012 by Angie Han
As one Paul Verhoeven remake plops into theaters, another one is gearing up to start shooting. Fortunately for us, Jose Padilha‘s RoboCop already looks much more promising than Len Wiseman’s Total Recall ever did.
For one thing, Padilha is assembling a top-notch cast. Joel Kinnaman has been set to play the lead for some time now, but in the last few months Padilha’s been busy locking down some other interesting talents like Gary Oldman, Abbie Cornish, Samuel L. Jackson, and Hugh Laurie. The newest member of that roster is now Jennifer Ehle, a two-time Tony winner last seen in Steven Soderbergh’s Contagion and the CBS drama A Gifted Man. More details after the jump.
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Last week, when Jackie Earle Haley was reported to be one of the latest additions to Jose Padilha‘s new RoboCop film, Jay Baruchel was reported as another likely addition. Now he’s been confirmed, and we know that Baruchel will play, per THR, “the head of marketing for Omnicorp, the company that is building the police cyborg.” Read More »