Apple Computer can lay claim to having bankrolled one of the most famous Super Bowl spots in history. The ’1984′ ad that launched the original Macintosh is the sort of thing Adweek refers to with phrases like “as good as it gets.” This past weekend marked the 30th anniversary of the spot’s debut, so naturally Apple was expected to follow up with… something.
(Or, this weekend’s Super Bowl was close enough to the 30th anniversary, as ’1984′ actually premiered in at least one marked in December ’83, and went wide in January ’84 during the Super Bowl.)
But Apple did not buy Super Bowl air time, because who needs such a thing when you’re Apple? The company instead dropped a long spot online. ‘1.24.14’ captures images during a 36-hour span in geographic regions starting in Melbourne, Australia and moving west through more than a dozen other locations to Seattle, all the while showing the neat stuff people do with Apple products. The spot is directed by Jake Scott, son of Ridley (who directed ’1984′), and created by a team of fifteen crews placed around the globe and synced to Scott’s command center via data cables and FaceTime calls.
Below, watch a behind the scenes video that shows how you can create a great commercial with iPhones and an effective lack of a budget ceiling.
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The small screen regularly attracts many big screen filmmakers to film 30 and 60 second television commercials, but the Super Bowl is the premiere for many of these new spots. So beyond the commercials for big screen movies and television shows, which of the commercials shown during the big game were directed by movie directors? Find out after the jump.
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Jeff Buckley, whose sole album Grace made him a cult favorite singer/songwriter, is not a figure many actors would be eager to play. Blessed with a distinctive voice and followed by a rabid fan base, Buckley, is often seen as a singular figure in the music world. But Penn Badgley accepted the challenge of playing (and singing as) Buckley for director Daniel Algrant in the film Greetings From Tim Buckley. The film follows Jeff as he is invited to perform at a 1991 benefit concert for his late father, Tim Buckley. The younger Buckley only barely knew the elder, who died of an overdose in 1975, and the concert represented his own eulogy to his father and also his breakthrough into the music industry.
There’s a lot in this trailer: scenes with Tim Buckley (played by Ben Rosenfield), and bits where Jeff is coming to terms with his father and playing the show, and then a great deal of time where he’s minimizing the import of the show by fooling around with a cute girl (Imogen Poots) who is staffing the concert. I don’t know how well those elements work together in the film, but most of them are appealing enough in the trailer, which you can see below. Read More »
Posted on Wednesday, January 4th, 2012 by Angie Han
Today’s Casting Bits all revolve around true stories, though the nature of the tales vary wildly from project to project. After the jump:
- Adam Goldberg enters final negotiations to play porn star Harry Reems in Matthew Wilder’s Inferno
- Patricia Arquette gets cast as Reeve Carney’s mom in Jake Scott’s Jeff Buckley biopic
- Matthew Fox boards Peter Webber’s “inspired by true events” political thriller Emperor
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The second Jeff Buckley biopic just found its leading man. (The first is Greetings From Tim Buckley, which has Penn Badgley and Imogen Poots starring, and will chronicle the late singer’s early days, before he rose to minor fame.) This second one is currently untitled, and comes from Jake Scott (Welcome to the Rileys). It now has Reeve Carney, who played Peter Parker and Spider-Man in the Broadway show Spider-Man: Turn Off the Dark, set to play Jeff Buckley. Read More »
Posted on Monday, April 11th, 2011 by Angie Han
Jake Scott (Welcome to the Rileys) has just signed on to direct a biopic about Jeff Buckley, from a script by Ryan Jaffe (The Rocker). Buckley, if you’re not familiar, was an influential musician from the ’90s who died in a tragic accident at the age of 30. You may recognize his biggest hit song, a cover of Leonard Cohen’s “Hallelujah.” Read more — and listen to the song — after the jump.
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Jake Scott, son of Ridley, has directed a new feature, Welcome to the Rileys, starring James Gandolfini, Kristen Stewart and Melissa Leo. The film debuted at Sundance, where it did relatively well and was picked up by Apparition. Bit of trouble there, though, as Apparition has been undergoing some restructuring. Just a couple weeks ago Welcome to the Rileys moved over to Samuel Goldwyn, and the company already has a trailer out for the film. Read More »
Cool Posts From Around the Web:
In April, Philips released their collaboration between five filmmakers from Ridley Scott Associates, called Parallel Lines. Scott’s commercial division RSA was asked to create a series of groundbreaking short films in a genre of their choice, using “the same unifying theme.” RSA directors submitted forty-five treatments and Philips selected five it believed were most ground-breaking: Jake Scott, Greg Fay, Johnny Hardstaff, Carl Erik Rinsch, and Hi-Sim.
Philips has provided us with an exclusive behind the scenes making of video for Jake Scott‘s mystical horror short titled The Hunt, which you can watch right now embedded after the jump. As you know, Scott guest blogged for /Film during Sundance, where his feature film Welcome to the Rileys premiered at the fest.
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