MoviePass customer experience

Ever since dropping its monthly prices last year, MoviePass has changed moviegoing as we know it. 30 movies for $10 a month? What’s not to love? But the ticket-buying subscription service has been dogged by complaints about its dodgy smartphone app, poor customer service, and questionable marketing choices.

That hasn’t stopped MoviePass from accumulating subscribers like crazy. The service recently hit 1.5 million subscribers — and it’s showing no signs of slowing down. But as more subscribers join MoviePass, there will inevitably be more problems. Now, the service is trying to fix that by overhauling its MoviePass customer experience.

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