Posted on Tuesday, October 4th, 2011 by Peter Sciretta
For years I’ve been arguing for the adoption of theatrical 3D, partly as a secret ulterior motive. I believed that the greed over 3D ticket prices would force a change in exhibition which could transform the industry — digital cinema. Without the cost of film prints, independent films could find larger distribution, and one off screenings. We have already seen a surge of special one night only event presentations. And while I’m lucky to live in a city (Los Angeles) where they screen a ton of old classics on the big screen, many people have no choice to see these movies on a small screen. Not that seeing movies on your 60 ince is a bad thing, but some movies deserved to be experienced on the big screen with an audience.
You might be against 3D cinema, but you have to admit that the results will eventually outweigh the negatives. Classic movies will get rereleased, sometimes for one night only, a week, a weekend, or a 3D post conversion rerelease like The Lion King. The success Disney experienced with that film has shown Hollywood there is a market for catelog films.
Years ago Disney presented 3D footage from a 3D converted version of Beauty and the Beast at the movie theater convention ShoWest. I, and most of the audience in attendance, were wowed at how the 3D gave new life to the animated classic. Originally set for a theatrical release, the 3D toon was delayed, and delayed again. The final decision was to release the 3D version on Blu-ray 3D with a one week run at Disney’s El Capitan Theatre in Hollywood. They spent years on the conversion, and only a handfull of people were going to see it projected on a big screen. I was lucky enough to attend one of the screenings… and, thankfully, now so will you.
Disney has announced that they will be rereleasing Beauty and the Beast, Finding Nemo, Monsters, Inc. and The Little Mermaid in 3D in movie theatres nationwide. I think we can all agree that 3D truly shines in the medium of animation. I can’t wait to experience the beautiful underwater setting of Nemo in 3D. Read the full press release after the jump.