IMAX Laser Projection System

Most people would agree the best theatrical movie experience is 70mm IMAX film projection. With IMAX Laser, the company’s aim was to try and replace – and hopefully even surpass – that experience. They’ve succeeded.

Earlier this month, IMAX debuted the first IMAX Laser projection system in the United States at the TCL Chinese Theater in Hollywood, CA. This system is 60% brighter than traditional film projection, with darker blacks and whiter whites creating a contrast that is exponentially better than 70mm IMAX projection. “You haven’t seen a movie until you’ve seen it in IMAX Laser at the TCL Chinese,” said Alwyn Hight Kusher, the president of the theater. That might be a slight overstatement, but IMAX Laser is definitely another evolutionary step in the theatrical experience.

Below, watch a video about IMAX Laser projection and read some more details. Read More »

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Tomorrowland IMAX

If IMAX is the future of movies, the company is really going to show it with Brad Bird‘s Tomorrowland. While the director didn’t shoot in native IMAX, his film will be presented entirely in an expanded aspect ratio when it is released on May 22. Sam Mendes’ Skyfall did something similar; it was shown in a 1.9:1 aspect ratio, which is 25% bigger than a regular screen. Tomorrowland will be similar.

If that’s not enough, fans who go to see Avengers: Age of Ultron in IMAX will be presented with an extended look at Tomorrowland, running about six minutes long. Read more about the Tomorrowland IMAX goodies below. Read More »

warner bros imax

Not to be outdone by rival Disney, Warner Bros. has renewed their deal with IMAX to release 30 films in the format over the next few years. The news comes two weeks after Disney renewed a similar deal to release films like Star Wars: The Force Awakens and Captain America: Civil War in IMAX.

Under Warner Bros. deal, films such as Batman v Superman: Dawn of Justice (which shot with IMAX cameras), David Yates’ Tarzan, Guy Ritchie’s Knights of the Roundtable: King Arthur, Ron Howard’s In The Heart of the Sea, the Harry Potter Spinoff Fantastic Beasts and Where to Find Them, Andy Serkis’ Jungle Book: Origins, Gareth Edwards’ Godzilla 2the LEGO Movie sequels and all other upcoming DC movies (Suicide Squad, Wonder Woman, etc.) will be digitally remastered for the premium format. Read more about the Warner Bros IMAX deal below. Read More »

Game of Thrones - The Children

The appeal of seeing Game of Thrones on an IMAX screen should be pretty obvious, but it takes a lot to convince people to brave the January cold. So here’s one more reason to shell out for Game of Thrones in IMAX: the theater company has just revealed two cool commemorative Game of Thrones IMAX posters by artist Robert Ball, to be distributed for free at participating locations.

Check out the Game of Thrones IMAX posters after the jump.  Read More »

Michael Bay IMAX 3D Digital Camera

Not only will Michael Bay‘s Transformers: Age of Extinction reintroduce the world to Optimus Prime and his pals, it’s the first film ever shot with a brand new camera. Bay used the IMAX 3D Digital Camera, a compact, fully-integrated dual 65mm 4K digital large-format 3D tool that allowed the director to capture massive IMAX images in native 3D.

Below, watch a featurette on the camera and read some more facts about this revolutionary piece of technology. Read More »

IMAX

Los Angeles film fans used to have two choices when they wanted to see old-school 70mm film IMAX. There was the Universal CityWalk location and The Bridge, which then became the Rave. Unfortunately, the Rave 18 was recently purchased by Cinemark and that company has “decided to go in a different direction with this auditorium,” according to IMAX. That means the AMC Universal CityWalk is the only 70mm IMAX screen left the movie capital of the world. However, that too will soon change, eventually leaving the city without a film projection IMAX theater. In its place will be a much more advanced laser projection system. Read more below. Read More »

Cool Posts From Around the Web:

IMAX Private Theatre

These days, IMAX doesn’t just mean a giant screen. It means giant sound too. I’ve had multiple occasions to talk to executives for the innovative company and time and time again they stress what makes IMAX special isn’t just the possibility of a larger than life screen. It’s a a sound mix that’s unique, loud and second to none.

IMAX has released a new video that explains a bit of what makes IMAX sound so special, and even got composer Hans Zimmer to talk about it. Check out the video below. Read More »

Catching Fire IMAX

There are many misconceptions about IMAX. What films are shot in the format? What films are exhibited in the format? Why are some screens certain sizes and others so much smaller? One fact is, with The Hunger Games: Catching Fire now in theaters, it’s officially the first time two studio features shot in IMAX have been released in the same year. To mark the occasion, we spoke to Hugh Murray, the SVP of Film Production at IMAX as well as Adam Davis, the Executive Director of Corporate Communications at IMAX, to discuss some of these misconceptions and talk about the innovations and choices being made, both in Catching Fire, and at IMAX in general. Read More »

Catching Fire wedding dress

This weekend, The Hunger Games: Catching Fire is going to be the #1 movie at the box office. That’s a fact. The only question is exactly how much it’s going to make. $100 million? $150 million? $200 million? Fans are so rabid about the film, the sky is the limit. And while the majority of that number will be from traditional movie theaters, a percentage will be from IMAX too. In fact, director Francis Lawrence was so insistent Catching Fire be bigger than the original film, he shot the entire Games sequence with IMAX film cameras.

Having now seen the film twice, I can report the IMAX sequence is just under 50 minutes in length. While that’s not the most IMAX footage ever contained in a Hollywood film (Christopher Nolan holds that record with The Dark Knight Rises and its 72 minutes of footage) no feature film has ever had that much footage in a continuous sequence.  Read More »