While filmmaking legend Steven Spielberg may think that virtual reality technology could be dangerous to filmmaking and storytelling, other directors and movie studios are jumping on board. Earlier this summer, IMAX revealed plans to create IMAX VR theaters. Now IMAX Entertainment head Greg Foster is revealing new details about what they believe might be the next step in immersive storytelling.
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Star Trek Beyond will be the first film in the rebooted sci-fi franchise that isn’t directed by J.J. Abrams. But that doesn’t mean the sequel is boldly going where the previous films haven’t gone before, at least when it comes to the release strategy.
Paramount Pictures, Skydance, Bad Robot and IMAX have announced that Star Trek Beyond will be digitally re-mastered for the giant screen format and will hit IMAX screens the same day it hits traditional screens on July 22nd, 2016. Read More »
Even though it’s fairly standard for many blockbusters to have a period of their theatrical release on IMAX screens, that’s a relatively recent development with Apollo 13 and Star Wars: Attack of the Clones being the first blockbusters to play on the gigantic screen in 2002.
Since then the number of movies has gradually increased with about 32 blockbusters hitting IMAX screens in 2014. But even with more movies taking advantage of the larger screen format, the corporation still has plenty of times when there’s not a new movie hitting IMAX, and they’re hoping to change that in the future with a few possibilities, one of which would be IMAX producing movies on their own. Read More »
Nowadays, movies move in an out of theaters very quickly. Gone are the days of a movie sticking around your local multiplex for months. And movies have an even shorter shelf-life on IMAX screens, since there are far fewer of the giant movie theaters available for movies to inhabit.
Therefore, it’s somewhat surprising, though also not entirely unexpected, that Star Wars: The Force Awakens will be getting an extended stay in IMAX theaters when it opens on December 18th. Fans we’ll get their chance to see The Force Awakens IMAX screenings in theaters across the country for an entire month. Read More »
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Most people would agree the best theatrical movie experience is 70mm IMAX film projection. With IMAX Laser, the company’s aim was to try and replace – and hopefully even surpass – that experience. They’ve succeeded.
Earlier this month, IMAX debuted the first IMAX Laser projection system in the United States at the TCL Chinese Theater in Hollywood, CA. This system is 60% brighter than traditional film projection, with darker blacks and whiter whites creating a contrast that is exponentially better than 70mm IMAX projection. “You haven’t seen a movie until you’ve seen it in IMAX Laser at the TCL Chinese,” said Alwyn Hight Kusher, the president of the theater. That might be a slight overstatement, but IMAX Laser is definitely another evolutionary step in the theatrical experience.
Below, watch a video about IMAX Laser projection and read some more details. Read More »
If IMAX is the future of movies, the company is really going to show it with Brad Bird‘s Tomorrowland. While the director didn’t shoot in native IMAX, his film will be presented entirely in an expanded aspect ratio when it is released on May 22. Sam Mendes’ Skyfall did something similar; it was shown in a 1.9:1 aspect ratio, which is 25% bigger than a regular screen. Tomorrowland will be similar.
If that’s not enough, fans who go to see Avengers: Age of Ultron in IMAX will be presented with an extended look at Tomorrowland, running about six minutes long. Read more about the Tomorrowland IMAX goodies below. Read More »
Not to be outdone by rival Disney, Warner Bros. has renewed their deal with IMAX to release 30 films in the format over the next few years. The news comes two weeks after Disney renewed a similar deal to release films like Star Wars: The Force Awakens and Captain America: Civil War in IMAX.
Under Warner Bros. deal, films such as Batman v Superman: Dawn of Justice (which shot with IMAX cameras), David Yates’ Tarzan, Guy Ritchie’s Knights of the Roundtable: King Arthur, Ron Howard’s In The Heart of the Sea, the Harry Potter Spinoff Fantastic Beasts and Where to Find Them, Andy Serkis’ Jungle Book: Origins, Gareth Edwards’ Godzilla 2, the LEGO Movie sequels and all other upcoming DC movies (Suicide Squad, Wonder Woman, etc.) will be digitally remastered for the premium format. Read more about the Warner Bros IMAX deal below. Read More »
Posted on Monday, January 19th, 2015 by Angie Han
The appeal of seeing Game of Thrones on an IMAX screen should be pretty obvious, but it takes a lot to convince people to brave the January cold. So here’s one more reason to shell out for Game of Thrones in IMAX: the theater company has just revealed two cool commemorative Game of Thrones IMAX posters by artist Robert Ball, to be distributed for free at participating locations.
Check out the Game of Thrones IMAX posters after the jump. Read More »
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Not only will Michael Bay‘s Transformers: Age of Extinction reintroduce the world to Optimus Prime and his pals, it’s the first film ever shot with a brand new camera. Bay used the IMAX 3D Digital Camera, a compact, fully-integrated dual 65mm 4K digital large-format 3D tool that allowed the director to capture massive IMAX images in native 3D.
Below, watch a featurette on the camera and read some more facts about this revolutionary piece of technology. Read More »
Los Angeles film fans used to have two choices when they wanted to see old-school 70mm film IMAX. There was the Universal CityWalk location and The Bridge, which then became the Rave. Unfortunately, the Rave 18 was recently purchased by Cinemark and that company has “decided to go in a different direction with this auditorium,” according to IMAX. That means the AMC Universal CityWalk is the only 70mm IMAX screen left the movie capital of the world. However, that too will soon change, eventually leaving the city without a film projection IMAX theater. In its place will be a much more advanced laser projection system. Read more below. Read More »