I’m not sure exactly how this new featurette, no matter how well-assembled it might be, is going to do when it comes to selling the latest Fox and Blue Sky Studios film Ice Age: Continental Drift. At least, it might not do a lot of good now. After this weekend things might change.
The conceit at work here is a big riff on The Artist. Yet despite garnering awards and a lot of headline attention as the movie races towards a likely Oscar win this Sunday, there are still a great many people, I think, who have only the barest idea of what The Artist is. Granted, that could change really fast come Sunday night, if the film trundles away from the Oscar stage with a wheelbarrow full of statuettes.
So get a jump on the post-Oscar Artist marketing deluge now by checking out the Ice Age parody of the film below. Read More »
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Since the run-up to the release of Blue Sky Studios’ Ice Age in 2002, the best spokesman — spokesanimal? — for the film series has been a creature that can barely speak. The acorn-obsessed Scrat, a sabre-toothed squirrel, has starred in trailers and shorts and is one of the most consistently entertaining parts of the actual films. With the latest film in the series, Ice Age: Continental Drift, hitting theaters in July 2012, Fox and Blue Sky are way ahead of the curve in getting the word out. The first part of the short Scrat’s Continental Crack-Up showed up way back in January of this year, and now we’ve got the conclusion. Check it out below. Read More »
Sometimes there’s no way to make a casting roundup conform to any sort of sense. Such is the case here, as we’ve got info on a wild reality-based political thriller set in 1979, an animated sequel, and an indie family drama with a very unlikely cast. In other words, after the break you’ll find info on:
- Monsters star Scoot McNairy joining Ben Affleck’s Argo,
- Nick Frost and seven hundred other actors doing voices for the fourth theatrical Ice Age movie,
- and an indie called Little Boy, which has Kevin James and Emily Watson set to star.
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As if Jeremy Renner doesn’t have enough stuff to do. But hell, the big steaming pile of sequels to the Ice Age films should help someone, so why not a handful of actors? (And animators and loads of technicians, which is also a good thing.) DreamWorks is setting the voice cast for the fourth Ice Age movie, aka Ice Age: Continental Drift (not an educational film, so don’t worry, kids) and Jeremy Renner is among the new additions. Read More »
20th Century Fox has announced yet another unfunny Ice Age sequel. Okay, it might be unfair to label the sequel unfunny at this point, but all indications point towards… Fox has announced that the 3D computer animated film will hit theaters on July 13th 2012.
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