Have you ever wondered how the Transformers movies came to be? Or how about the box office failure Battleship, the two G.I. Joe movies, or the upcoming Jem and the Holograms film adaptation? All of these films started as toys owned by the Hasbro toy company. Business Insider talked with Hasbro Chief Marketing Officer John Frascotti to find out how these toys become movies and I think some of the details are fascinating and humorous. Find out how toys get made into movies, after the jump.
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Earlier this week, the news broke that Hasbro is (still) developing movies based on Monopoly, Action Man and Hungry Hungry Hippos. The first two made lots of (or at least some) sense. The latter? Not so much. How do you make a movie about a bunch of hippos that are just constantly eating? You do it pretty much like you do a movie about pegs on a board. Amp up the action to the max and let the eye-rolling begin.
Film School Rejects has created a hilarious fake trailer for Hungry Hungry Hippos the movie and, you’d have to expect, the movie isn’t going to be much different. Check it out below. Read More »
Details are sparse but Hasbro has once again passed “Go” and collected way more than $200. Over the past few years, the toy and game company’s relationship with Hollywood had kind of soured, resulting in Universal severing ties with the company and their properties. Still confident there’s something there though, Hasbro has now signed a deal with the production company Emmett/Furla, which recently produced End of Watch, to develop three movies in the next two years based on Monopoly, Hungry Hungry Hippos and Action Man. They hope to have Monopoly in front of cameras as early as next year. Read more after the jump. Read More »