Jabba's Sail Barge Playset - Hasbro HasLab

Hasbro is one of the biggest toy companies in the world, creating action figures, vehicles, playsets and more for franchises like Star Wars, Marvel, Transformers, G.I. Joe and much more. They deliver some of the most affordable and cool toys out there, but they know that fans want more, and they’re trying to give it to them.

At Toy Fair 2018 this past weekend (check out our round-up of the coolest toys from movies and TV), Hasbro announced a new initiative called HasLab, a crowdsourcing platform that hopes to put dream products into the hands of fans. Just like projects on Kickstarter or Indiegogo, fans can support a limited edition toy and if the goal is met, they’ll receive the toy. HasLab is kicking things off in a big way with a big Star Wars playset from Return of the Jedi: Jabba’s Sail Barge. Read More »

Star Wars toys

Just in case you have some preconceived notion that franchise moviemaking is purely an artistic endeavor, here’s a story about toys. Star Wars: The Last Jedi ended up changing the design of Kylo Ren’s TIE Fighter in the hit sequel after laying eyes on a toy.  

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Solo toys Lando

Solo: A Star Wars Story is no longer holding anything back. The marketing blitz is in full effect for the new Star Wars film, and some new toys give us yet another look at the characters. Below, check out new toys, including Han, Qi’ra, an Imperial Range Trooper, and your new boyfriend Lando.

Plus: get a look at the gigantic Lego Kessel Run Millennium Falcon set.

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Micronauts animated series

The Micronauts are coming to Earth.

An animated series adaptation of the space toy line is being developed by Hasbro Studios, for a 2019 release. Micronauts was a popular line of sci-fi toys from the 1970s, itself based on the Japanese Microman cyborg toys. And as was the case with many ’70s and ’80s toys, Micronauts eventually became a comic book series, first published by Marvel in 1979. But amazingly, Micronauts was one of the few mecha toys that never got its own cheesy ’80s animated series — which may be the reason that news of a TV adaptation is the first times that many people (including me) are hearing about these toys.

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New G.I. Joe movie

If you woke up today and thought, “I could go for some news about movies based on toys and games,” rejoice: Paramount Pictures just announced a slew of dates for several toy-and-game-based movie adaptations, including a new G.I. Joe movie, Dungeons and DragonsMicronauts, and an untitled Hasbro film. Happy Hasbro Movie Date Announcement Day, everyone!

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Cool Posts From Around the Web:

rey not in star wars monopoly

Just when you thought fan outcry and demands for toys and games of popular female characters had been heard, Hasbro has gone and ignored them yet again.

A young fan of Star Wars: The Force Awakens‘ Rey had written a letter to Hasbro a year ago after she couldn’t find her favorite character in the Star Wars Monopoly game, and the toy company went into crisis control. First Hasbro sheepishly claimed that it left out Rey due to spoilers, then promised the fan that it would release an updated version of the game with a Rey token. But Hasbro has walked back on that promise to release a version with Rey, citing “insufficient interest.”

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Transformers 6 Cybertron

Cybertron, the alien home world of the Transformers in Michael Bay’s live-action film series, has, to put it mildly, been through some shit. The original stomping grounds of Optimus Prime, Megatron, and the rest of the gang became a war-torn wasteland during a civil war when Megatron attempted to steal the all-powerful All Spark and rule the universe. And in the third film, 2011’s Transformers: Dark of the Moon, Sentinel Prime and Megatron attempted to use a space bridge to transport the wreckage of Cybertron to Earth’s solar system, but when their plan was foiled, the entire planet imploded on itself and the Autobots made Earth their home.

But it looks like the Transformers films may not be finished with Cybertron just yet: the CEO of Hasbro says that Transformers 6 might feature the home world once more.
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artawakens-kelly-frontpage

You don’t need guidance, Anakin. In time, you will learn to trust your Star Wars Bits. Then, you will be invincible. I have said it many times, you are the most gifted Jedi I have ever met. Here’s what we have for this edition of news from a galaxy far, far away:

  • A new high-resolution Millennium Falcon photo from The Force Awakens.
  • New female Star Wars fashion from Hot Topic and Her Universe.
  • Images of The Force Awakens soundtrack release.
  • Diving in the mystery of who is Maz Kanata.
  • High-resolution images of pieces from Gallery 1988’s The Art Awakens.
  • The Force Awakens will become a Dolby Cinema experience.
  • Hasbro is still catching up to meet demand for The Force Awakens toys.
  • Will The Force Awakens marketing change how blockbusters are promoted?
  • What to keep an eye out for at Season of the Force at Disney theme parks.
  • Disney’s Hollywood Studios has some Star Wars fun on the way.

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Transformers 5 sequels

We already know that Transformers 5 is in the works at Paramount Pictures, and Michael Bay is in early talks to come back and direct yet again, though the filmmaker himself said they’re still working out specifics and nothing is official yet. Yet again it has also been said that this will be the last Transformers movie Bay will direct, but that doesn’t mean the franchise won’t continue after that.

In fact, Hasbro executive vice president and chief content officer Stephen Davis recently partook in the MIP Junior Conference and revealed that the writers room that was assembled over the summer for the Transformers franchise has resulted in a plan for a total of four live-action sequels, which means we’ll get Transformers sequels rolling out for the next 10 years. Read More »

starwars-decemberbook4-frontpage

I see you have constructed a new Star Wars Bits. Your skills are complete. Indeed you are powerful as the Emperor has foreseen. This edition of news from a galaxy far, far away includes:

  • First look at new The Force Awakens books coming in December
  • Domhnall Gleeson talks a bit about his Force Awakens character General Hux
  • Tim Rose discusses returning as Admiral Akbar in The Force Awakens
  • Some new rumors surface about Rey in The Force Awakens
  • A new survey asks fans where The Force Awakens will rank among the saga
  • See a forthcoming new 6-inch Black Series figure from The Force Awakens
  • Check out Hot Toys‘ sixth scale First Order TIE Fighter Pilot
  • Kickstart some awesome Star Wars bluetooth speakers

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