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IMAX has pushed the IMAX release of Harry Potter and the Half Blood Prince back two weeks to give Transformers: Revenge of the Fallen a four week run. Apparently Paramount signed a deal with IMAX to have the sequel shown exclusively in IMAX theatres for four full weeks if Michael Bay used IMAX cameras into the film’s production.

When Warner Bros moved the release of Half Blood Prince back to July 15th, they didn’t take into account Transformer‘s IMAX exclusivity. So now Harry Potter and the Half Blood Prince won’t be shown on IMAX screens until July 29th 2009, two weeks after its theatrical 35mm release. Will people wait to pay a premium price to see the few 3D sequences in the IMAX version?

New Half-Blood Prince Poster and Video Clip

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MSN has premiered a new poster for Harry Potter and the Half-Blood Prince, which is a composite variation on the character banners we posted last month. Check out the full poster after the jump.  Also, Warner Bros has provided us with a new clip from the film entitled “I’m in love with her”, which originally aired on the Ellen Show. The clip, which features Ron Weasley having a conversation with Harry in the Hogwarts dorms, is also available after the jump.

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Harry Potter and the Half-Blood Prince

Warner Bros has started airing four new television spots for Harry Potter and the Half Blood Prince. Watch them all after the jump.

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Harry Potter and the Half-Blood Prince

Warner Bros has officially released two new photos from Harry Potter and the Half Blood Prince which premiered in last week’s Summer preview issue of Entertainment Weekly. As always, click to enlarge. Check out both photos after the jump. Half-Blood Prince hits theaters on July 15th 2009.

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Harry Potter and the Half-Blood Prince character banners

With yesterday’s release of the final trailer for Harry Potter and the Half-Blood Prince, Warner Bros has a set of four new character banners and eighteen new production photos (which are essentially screenshots from the new trailer). Check out the new photos after the jump.

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Harry Potter and the Half Blood Prince

Warner Bros has officially released the third and likely final trailer for Harry Potter and the Half-Blood Prince. You may have noticed that a low res version of the trailer leaked earlier today thanks to E! Online. But now the higher resolution trailer is now available, as well as HD viewing options. I’ve said it before, and I’ll say it again… is it just me or is every new trailer more epic than the last? Watch the trailer embedded after the jump and leave your thoughts in the comments below.
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Photos: Sneak Peek at New Harry Potter Trailer

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The trailer for Harry Potter and the Half-Blood Prince is scheduled to be online at 9:00pm est. E! Online posted the trailer early, but it was quickly removed.

Update: The trailer is now online, click here to watch it.

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Warner Bros has announced that Muggles will now be able to see Harry Potter and the Half-Blood Prince a few days early. The film which was set for Friday July 17th, will now hit theaters two days earlier on Wednesday, July 15th 2009. This means that there will now probably be Tuesday night midnight screenings in some theaters.
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harry potter and the half-blood prince trailer

Warner Bros has released a new international trailer for Harry Potter and the Half-Blood Prince on YouTube. I’ve been told that it’s basically the Japanese trailer without the voiceover. Watch the trailer after the jump and leave your thoughts in the comments below.

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Cool Posts From Around the Web:

Video Blog: ShoWest 2009

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I just got back from ShowWest in Las Vegas. ShoWest is a convention for theater owners where, among other things, Hollywood previews some of their upcoming movies. You’ve seen some of my ShoWest overage on the site over the last week, but there was so much going on that I couldn’t get to it all. Frosty from Collider joins me in this video blog wrap-up, where we take a look at nearly everything that we saw over the course of the four day convention. We broke it into two parts because it runs a little bit long. Here is some of the stuff we talked about:

Neill Blomkamp’s District 9, Guy Ritchie’s Sherlock Holmes, Tron 2 3-D, Beauty and the Beast in 3-D, Angels & Demons,  G.I. Joe: The Rise of Cobra, Woody Allen’s new film Whatever Works, The Hurt Locker, Harry Potter and the Half Blood Prince, The Hangover, Terminator Salvation, Robert Zemeckis’ A Christmas Carol, Tim Burton’s Alice in Wonderland, The Proposal, The Princess and the Frog, Men in Black 3, Spider-Man 4, Ghostbusters 3, The Ugly Truth, Julie and Julia, and The Year One.

In the last 5 minutes of the video, George (El Guapo) from Latino Review, Alex from First Showing, Ed from Coming Soon, and Katey from Cinemablend make a cameo appearance and briefly discuss their favorite things from the con. A big thanks goes to Katey Rich for producing this segment. She did the camera work and helped us organize the talking points. Without her, we would have been babbling even more than we did. Part 2 is after the jump.

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