This week marked the launch of UltraViolet, a new digital locker system that would allow users to purchase content in one physical or digital format and access it across all platforms via a cloud-based system. The service came about through years of negotiation and collaboration between major studios, manufacturers, and retailers, but not everyone in the industry was on board — Apple and Disney were among the two biggest holdouts.

We’ve now learned why Apple declined to participate, and it’s pretty much the same reason Disney did. Apple has quietly been working on its own cloud service, expected to launch in late 2011 or early 2012, and has been working out deals with studios to allow videos purchased through iTunes to be streamed on any Apple device including iPhones, iPads, and Apple TV.

The good news for UltraViolet is that Apple is reportedly considering allowing UltraViolet users to access their libraries via apps on their Apple products. As the company accounts for a whopping 66% of digital movie sales and rentals — not to mention a sizable share of the market for both tablets and smartphones — this could be a big help to UltraViolet. However, in an effort to encourage customers to continue buying Apple electronics, iTunes purchases would only be playable on other Apple devices. [LA Times]

After the jump, read about a new deal between Netflix and The CW to bring all the Gossip Girl and Supernatural you could possibly want to your streaming account.

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VOTD: TV Kisses

In honor of Valentine’s Day, TV Squad created a three minute supercut montage of both contemporary and classic television characters kissing. Hit the jump to watch the video.
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Party Down; Episode 105

With each new episode, Party Down distinguishes itself as one of the funniest and lewdest shows on TV, and one of the coolest that many viewers have not yet seen. Last week, we had a great chat with Martin Starr, and this week we have an interview with Ryan Hansen (Veronica Mars). As Kyle Bradway—an aspiring model, actor, rockstar, and server of cocktail weenies—Hansen plays the kind of pink and stoned specimen that is hyper-thriving in Hollywood circa 2009.

Like the other primary characters on Party Down, Kyle is employed at the titular L.A. catering service awaiting the big call. The irony is that as the careers of everyone else fizzle (Adam Scott‘s Henry) or zombify (Jane Lynch‘s Constance), Kyle surfs up the audition ladder on fresh-faced sex appeal. This pisses off his co-worker, the disgruntled, utterly weird screenwriter Roman (Starr), to no end. And in tapping the rude camaraderie between the two, Party Down and Starz may have already struck a tidy mine of black gold.

As exhibited below, some of the bubbly chemistry is actually just Hansen and Starr—characteristically eavesdropping?—nagging each other IRL. Other topics discussed include Party Down‘s myriad connections to Veronica Mars: both shows were created by Rob Thomas and Kristen Bell makes a profane appearance later this season. Hansen also talks about getting shot in the head by the latest incarnation of Jason Voorhees.

Ryan Hansen: Hey Hunter. How are you doing, bro?

/Film: I’m fine. Summer is finally here. So, you’re in Israel right now, eh?

Ryan: I am in Israel, yes…wait…did Martin say this? Did Martin say that? [laughs]

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