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It seems like we’ve been hearing about Warner Bros. and Legendary’s plans for a Godzilla reboot for ever and ever, but this week we’ll finally get to see what’s come of all that talk. The first official trailer will be released tomorrow, Tuesday, December 10, in advance of the creature feature’s summer 2014 bow.

But first, the Godzilla marketing team would like to invite you to explore the film’s world with several viral videos and a mysterious website. Check ‘em out after the jump.

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Want to see the face of the new Godzilla?

It’s always the same: there’ll be a new film with a tightly-guarded character design that has been hidden from the curious public. But those character designs have to be merchandized, and so there are licensing expos where companies get to see the stuff that studios are hiding from people. And then pictures hit the internet, often well before trailer footage does.

And so we come to the latest expo, in Brazil, where a poster featuring Godzilla was photographed. This would appear to be the design of the creature for Gareth Edwards‘ new film that opens in 2014. We’ve kept it below, for those who would rather wait for a trailer.

Update: Warner Bros. lawyers have been in touch, so the image is gone.

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The composer who worked on two recent Best Picture winners is taking a monstrous leap. Alexandre Desplat, the composer of scores for The King’s Speech and Argo, as well as for Moonrise Kingdom and both Harry Potter and the Deathly Hallows among others, will be writing the music for next year’s big budget remake of Godzilla. Read More »

pac-rim-toho-trailer

This is the best fan-made trailer I’ve seen in a while. Footage from Guillermo del Toro‘s Pacific Rim has been re-cut into a trailer that still sells del Toro’s movie, but in the style of old Toho Studios trailers. If you’re familiar with any of the classic ads for Toho’s own Kaiju films, this will be very familiar. Even if you’re not, however, the style is so expertly captured here that you’ll get the idea very quickly. Read More »

GI Joe Dwayne Johnson

News of a new G.I. Joe film, the continuation of Pacific Rim and some crazy riffs on potential follow-ups are all in this edition of Sequel Bits. After the jump, read about the following.

  • Jon Chu confirms Dwayne Johnson and Bruce Willis will be back for G.I. Joe 3.
  • Sandra Bullock doesn’t think there will be a sequel to The Heat.
  • Despite rumors, there are no plans to do a sequel to The Simpsons Movie.
  • Gareth Edwards comes up with a hypothetical idea for a Godzilla sequel.
  • James Wan says he’d love an electric car in Fast and Furious 7.
  • Mel Gibson‘s brother wants to lend his voice to the Mad Max video game.
  • Travis Beacham promises more Pacific Rim, at least in comics.
  • Dolphin Tale 2 gets a greenlight and the whole gang is back.

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‘Godzilla’ Trailer Roars at Comic Con 2013

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Last year at Comoc Con, Legendary Entertainment surprised the crowd with a very early teaser trailer for Gareth EdwardsGodzilla. The test footage kicked Hall H’s ass and was one of the most talked about things of that year’s Con. Warner Bros has returned a year later with Edwards, alongside cast members Elizabeth Olsen, Aaron Taylor Johnson and Bryan Cranston to premiere a new teaser trailer, our first look at actual footage from the film. Read all about it, and find what was said on the panel, after the jump.

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For the 2013 San Diego Comic Con, Legendary Entertainment spared no expense to create one of the coolest real world ARG experiences I’ve ever been part of. And thats a tough claim considering all the awesome viral events 42 Entertainment has created over the years in San Diego and elsewhere, most specifically for Tron Legacy and The Dark Knight. 42, an outside marketing company started by former Walt Disney Imagineers, has always struggled with the studios to provide these big real world experiences. Legendary Entertainment recently acquired film marketing agency Five33, which gives the team unprecedented access to work from within to create what might not be possible at other outside marketing companies.

The Godzilla Encounter is a ticketed experience set in a building which is a mere five minute walk outside of the San Diego Convention Center. /Film was given a preview of the experience, which will be open to fans from Thursday to Sunday. What did we see? Did we survive a Godzilla attack? See photos and watch our video blog after the jump.
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New ‘Godzilla’ Poster and Concept Art

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We’ll learn a lot about Gareth Edwards‘ new telling of Godzilla in the next couple days, beginning with a visit to the so-called Godzilla Experience set up by Warner Bros. and Legendary, later today. We might have the first full film image of Godzilla at that point, as well as a better description of the approach Edwards has taken to the movie.

For now, the Godzilla Experience app has provided a new piece of concept art that shows off what appears to be part of the giant beast, and in so doing helps give a sense of scale for the monster. Check that out below, along with a new poster.

Keep an eye open for a couple more Godzilla reports today or tomorrow and Saturday. (You can also revist the Mondo poster for the film’s Comic Con appearance, which also shows off a bit of the title beast.)

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