Posted on Monday, February 8th, 2016 by Jacob Hall
The Super Bowl is the ultimate expression of the American id: a game where people hit each other really hard, advertisements for cheese flavored chips, extravagant halftime shows put on with colorful panache, and, of course, trailers for the biggest, loudest movies coming within the next year.
I kid because I love. The Super Bowl is ridiculous and the ads are ridiculous and the culture surrounding it is ridiculous, but it’s a good time. Plus, even when the game stinks (and last night’s game really stunk), you get to watch a whole bunch of movie trailers that have to be good because movie studios spent an exorbitant amount of money to buy this ad space. And if there’s one thing more American than the Super Bowl, it’s devoting a few thousand words to breaking down all of the noteworthy spots that premiered during last night’s game.
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Posted on Monday, February 8th, 2016 by Angie Han
Super Bowl spots never come cheap, but this year they cost more than ever: up to $5 million for a 30-second spot, according to reports. Which means the studios have to bring it to make sure that steep price tag is worth it — and bring it they did.
This year’s batch included our very first peek at the newly titled Jason Bourne, another look inside the mysterious 10 Cloverfield Lane, a glimpse of Krang from Teenage Mutant Ninja Turtles: Out of the Shadows, some clever not-quite promos for Batman v Superman, plus trailers for Independence Day: Resurgence, X-Men: Apocalypse, and much more. Watch all the 2016 Super Bowl movie trailers after the jump. Read More »
If Gerard Butler screaming as a power-hungry god along with tons of crazy creatures flying around and destroying things doesn’t get you interested in Alex Proyas‘ action epic, then nothing will. Lionsgate has just debuted a 60-second Super Bowl spot for Gods of Egypt, attempting to get the crowd that loves both football and 300 on board this positively insane looking movie. There’s a good chance it just might work. Watch the Gods of Egypt Super Bowl spot after the jump. Read More »
Posted on Tuesday, February 2nd, 2016 by Jacob Hall
On paper, Gods of Egypt sounds like a real treat – an old-school adventure movie that uses Egyptian mythology as stepping stone to showcase gnarly monsters and giant battles between immortal gods should be something any self-respecting fan of good things can get behind. But in trailer form, Gods of Egypt looks like a disaster. It also looked like a disaster when the second trailer arrived. And now, the third time is not the charm.
Still, there are noteworthy elements scattered throughout the wreckage of the new preview that are worthy of your time and attention, should you be interested in such things.
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Posted on Wednesday, December 16th, 2015 by Angie Han
The marketing campaign for Gods of Egypt got off to a rocky start, to say the least. The first character posters were, to be frank, ugly, and the messy first trailer wasn’t much better. To top it all off, the film has already sparked criticism for its mostly white cast, prompting apologies from both director Alex Proyas and studio Lionsgate.
But it’s far too late to change anything as fundamental as the casting, or the look and feel of the entire movie, so all Gods of Egypt can do is soldier on. The latest Gods of Egypt trailer tones down the crazy a bit, but does that actually make it look better, or just more boring? Find out for yourself after the jump. Read More »
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Posted on Tuesday, November 17th, 2015 by Angie Han
Alex Proyas‘ Gods of Egypt made quite an impression with those first-look character posters, but perhaps not exactly the impression it’d hoped to make. Based on those images, the fantasy epic looked awfully gaudy, even Lisa Frank-y, and frankly kind of cheap. But character posters don’t tend to be the best representation of a movie anyway, so the more reasonable among us tried to reserve judgment until a real trailer came out.
Well, that trailer is finally here, and it does not, in fact, look like a Lisa Frank drawing come to life. (For one thing, there aren’t nearly enough unicorns or rainbows.) So what does it look like? Find out for yourself after the jump. Read More »
Alex Proyas doesn’t make as many movies as we’d like to see from him. The director of Dark City and Knowing is a selective filmmaker. By studio filmmaking standards, he’s an ambitious director. Knowing may not be everyone’s favorite movie, but it does end with the destruction of Earth and the lead character dying, not saving the world. Proyas’ new film, Gods of Egypt, may be his biggest one yet, based on the plot synopsis, but our first glimpse at the project doesn’t exactly inspire confidence. Then again, these are just character posters.
Check out the Gods of Egypt character posters after the jump.
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Lionsgate have announced a whole slate of new release dates, and also some date changes. The films in question include American Ultra, Criminal, Dirty Grandpa, Gods of Egypt, La La Land, and Power Rangers. Hit the jump to find out the latest release date announcements.
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Summit Entertainment just dated three movies, two big sequels and a major fantasy adventure. Arriving first is Step Up All In, the latest film in the dance franchise directed by Trish Sie. As the title suggests, it takes place in Las Vegas. It’ll be released July 25, 2014.
Next is Allegiant, the third film in the Divergent franchise. Divergent is that Shailene Woodley young adult film which opens in March, but already has a sequel, Insurgent, dated for March 20, 2015 and now the third film, newly dated for March 18, 2016.
Third is the latest film from Dark City director Alex Proyas. It’s called Gods of Egypt and stars Gerard Butler, Geoffrey Rush and Nikolaj Coster-Waldau. Proyas wrote and directs the fantasy adventure, featuring magic, gods, swords and more hits on February 12, 2016.