Trailers are an under-appreciated art form insofar that many times they’re seen as vehicles for showing footage, explaining films away, or showing their hand about what moviegoers can expect. Foreign, domestic, independent, big budget: What better way to hone your skills as a thoughtful moviegoer than by deconstructing these little pieces of advertising? This week we head to a real old-school arcade, catch up with the kids from Klown, swindle some rich folks with faux Merlot, hit back against copyright squatters, try and escape drug life on the rez and see what the fellas who gave us Helvetica and Objectified are up to. Read More »
Sometimes the most beautiful things are the ones we take for granted on a daily basis. One example of that is also the subject of Urbanized, the new documentary by Gary Hustwit: our cities. From the roads, to the trees, to the buildings and sidewalks, almost every square foot of every city in the world is carefully planned, yet we drive around not thinking about the intricate detail that was considered years and years ago to try and control congestion, pollution and a million other things. Hustwit’s previous documentaries, Helvetica and Objectified, were also about seemingly mundane subjects but, once he was done with them, you couldn’t look at typography or everyday objects the same way again. Urbanized will certainly do the same for your place of residence.
Read a plot description and see the new trailer after the jump. Read More »
I never thought I’d be so interested to see a documentary about the design of objects, but the trailer for Objectified has me sucked in. And what better trailer to post on the morning of MacWorld, a computer convention of a company which has made a business on it’s minimalistic design. In fact, you see a glimpse of Jonathan Ive, the genius designer behind the iPod, iPhone, iMac and Macbook Pro, in the later moments of the trailer. The film is directed by Gary Hustwit, who you might recognize as the director of the Helvetica font. Leave your thoughts in the comments below.
[flv:http://bitcast-a.bitgravity.com/slashfilm/trailers/objectified.flv 470 264]
The official plot synopsis of the film follows below:
“Objectified is a feature-length independent documentary about industrial design. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them. Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?”
via: Boing Boing