Apparently the lure of a familiar brand name is so powerful that not even a massive recent flop like Universal’s Battleship can dampen studio execs’ enthusiasm for turning famous toys into movies. The latest Hasbro property to sign on for the big screen treatment is Tonka, Hasbro’s 65-year-old line of toy trucks for kids. The company is teaming with Sony Pictures and Happy Madison for the project, which will be an animated adventure. More details after the jump.

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Technically, I guess the PG-13 Grown Ups doesn’t really qualify as a kids’ film, so its sequel probably won’t either. But since that movie centered around five grown men acting like children, I’ll say that that this Sequel Bits is all about the young’uns. After the jump:

  • Jessica Chastain and Bryan Cranston somehow cram Madagascar 3 into their very, very busy schedules
  • Steven Spielberg talks The Adventures of Tintin 2 and 3
  • To the surprise of no one, Antonio Banderas would like to do a Puss in Boots 2
  • Adam Sandler’s Grown Ups 2 gets a summer 2013 release date

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I’m not indiscriminately against sequels, but for every X-Men: First Class, Kung Fu Panda 2, or Fast Five, there’s a The Hangover Part II, a Transformers: Dark of the Moon, or a Pirates of the Caribbean: On Stranger Tides. And while it’s admittedly unfair to jump to conclusions about movies before they’ve even entered production, the sequels we’re talking about today aren’t exactly at the top of my most-anticipated list. After the jump, read about:

  • Grown Ups 2, the follow-up to last year’s Happy Madison comedy
  • The Lincoln Lawyer 2 — and yes, that’s in addition to the upcoming TV series also based on the same source material
  • Journey 3, a sequel to next February’s Journey 2
  • and The Birdcage 2, fifteen years after the first Birdcage

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